Topic: Primary Strategies

Jay understands the importance of the headline from many years of studying and implementing direct response marketing principles, so he’s assembled a VERY valuable resource of “10,000 headlines” for you to read, absorb, and model after.

When it comes to advertising, most people know about the “AIDA” format: Attention, Interest, Desire, Action.

After your ad gains your prospects attention, your need to increase their level of interest. Then you need to turn that interest into white hot desire, so you can finally stoke that desire enough for them to take action!

But none of these steps matter if your headline doesn’t capture your prospects attention first. So please enjoy Jay’s compilation of 10,000 headlines to stimulate your thinking, so you can craft the best headline for YOUR specific advertising application!

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