Business Coaching Services

Introduction to Abraham Business Coaching Services

Business Consulting Services | Marketing Consulting Services | Strategic Marketing Process

What is a Business Coach?

I don’t consider myself a business coach. I consider myself a masterful thinking partner and a high performance mentor.

A “business coach” is a man or woman who can impact the growth of a business or individual – through the process of optimizing the business goals and persons involved through series of proven strategies, ultimately moving the entity towards mutually agreed upon goals. While this is not the reality of every situation, theoretically, they are going to have the ability to help a business owner, entrepreneur, or manager, to look at their situation, their circumstance, the totality, or an element of their business and to establish what I’ll call a delta. They’re someplace now and there’s a better place they want to be. They’ll come up with some higher performance goal. It could be becoming a better leader. It could be a better sales organization. It could be a better culture. It could be any number of things. And it can be formulated on an arbitrary or a critical criterion. So they establish an aspirational goal that is essentially a delta between where they are now and where they want to be. And where they want to be may or may not be where they could or should be. But it’s something the coach and the client agree upon together.

What Does a Business Coach Do?

The business coach’s job is to guide the client through the different points, methodologies, philosophies, and ideologies required for attaining the targeted goals for growth. The coach is there to guide, hold accountable, to alter, shift, or pare down perspective or mindset in order to help get through real or imagined constraints.  There’s a multiplicity of ways that a coach can work. But basically, the coach collaborates with the client to help the client. The coach doesn’t do the client’s work. The coach helps the client to achieve, over a period of time, a specific or an integrative goal that they set together. And it depends on the relationship. They could establish numerous goals and may do them one at a time for a long duration. It could be a short duration. It could be any of a number of things.

What Types of Personal Business Coaching Do I Offer?

There’s curriculum coaching and there’s situational coaching. Curriculum is, a certain process I put everybody through. Situational is, I look at what you’re doing and I coach you in the way that best helps solve the problem, the goal, the challenge, the opportunity that you’re trying address.

I do something like that, but I may be less structured than the typical coaches.  I’m more of a mentor; someone who’s been there, done that, looks at it in a collaborative way. But a lot of coaches don’t do the conclusion based thinking. They’re like the Kung Fu master who was always trying to let his young protégé, who he called Grasshopper, come to the conclusion himself. And a lot of coaches try to help their clients come to the conclusion themselves. But I tend to be an integrative mentor.

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What’s My Approach to a Typical “Business Coaching” Situation?

I start with setting an appropriate goal. If the client sets a goal that’s beneath them, I won’t tolerate it. If they set a goal that’s too aspiring, I will not tolerate it. I want them to do the most and best they can, but I use a reality-based perspective. I interact with them in an integrative and unique way where we teach, we examine, we discover, and we have revelations. The revelations are connected to shifts in attitude or action that need to happen and then I fill them in continuously with real world stories, metaphors, and similes, because analogies and reference examples are the easiest way to help somebody see that something is possible or what a situation is like or what a goal is equivalent to or what a problem is like; it’s a very powerful tool that the human mind responds to. I try to get them to take a different action.

What Differentiates Me From The Average Business Coach?

Many business executives, owners, and entrepreneurs have been monumentally well rewarded by retaining coaches. I’ve helped a lot of coaches build their coaching model. I’ve not judged them. I believe that if you’re going to be a coach, be the best damn coach you can and produce the best outcome for your client.  I think most coaches are very fine men and women and I think what they try to do is noble and the way they do it differs. Many of them produce very impressive results, however, many of them seem to operate in a vacuum and rarely collaborate with others.

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“If you are the smartest person in the room, you’re in the wrong room.”

You don’t want to be the smartest person in the room. You almost want to be the dumbest because you’ll learn from all the people who have been there and done that, who see life from a much broader, more powerful perspective.  Then you can avoid the time-consuming learning curve, the mistakes, the frustration, and the stress.

Who is a good fit for executive business coaching and how do they benefit specifically?  What key areas, and what skills are developed in the person seeking coaching?

The answer is anyone who is not performing optimally, which is almost everyone. Because, if you look at the average business and, particularly at smaller businesses, most people in business do not come close to achieving any of the goals they aspire towards, and the reason is that their goals are not really goals.

Why Do Most Business Owners Never Achieve Their Goals?

  • They are abstract hopes and dreams.
  • They don’t reverse engineer.
  • They don’t have plans.
  • They don’t monitor their progress.
  • They don’t correct and adjust.

Some do, of course. But the majority just sort of blend through digging those holes we talked about earlier, and it’s heartbreaking. It’s truly sad when something like that occurs because there’s so much more you can get out of time, out of effort, out of opportunity, out of market, out of investment, out of talent, out of resources, out of access.

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What Types Of Coaches Are Available to Business Owners?

There’s a multitude of coaches. There are coaches for executives, for the sales people, coaches for customer service people; there are all kinds of coaches.

The key to everything is that you should never write a check in your business unless you look at it as an investment upon which you expect, you demand, not in the mean, but in the ideological way, a return that exceeds what you begin to market.

Let’s take a leadership coach. If you’re a better leader, everyone’s going to perform better and if you get 20 or 30 or 50% more performance out of 40 people, it’s really going to be geometric and the performance of the business is going to go up. And if you pay the coach five grand a month (even if I’m more expensive), there’s something. And if you know that the coach helps you be successful, you’re going to get a $1 million a year payoff, and that payoff will keep occurring long past the coaching process. And when you sell the business, that multiplied profit is going to make you three to ten times better. That’s a good investment, if you’ve got the cash flow. But you have to understand what the game is you want to play.

What Should You Be Ready For?

You have to be willing and able, and preferably eager to be not just constructively critiqued, but remolded and reshaped in your thoughts, your actions, and your perspectives on whatever the category.

You must to be very open to collaboration, whether it’s a coach, a mentor, somebody who’s very modest, or somebody who’s very expensive, like myself. If you’re not committed to the process, the intent, and the outcome, it’s a blatant waste. Every dime.

You need a monumental commitment to fanatical execution, an outrageous willingness to better yourself as a leader, an executive or a manager to help grow and develop the performance and the ability of your people. You need someone who will make your company, your product, your business, more valuable and add more meaning in the minds and the hearts of your audience, your market.

How does the executive coach, the business coach and client relationship, or mentor/client relationship work with you, specifically? Can you give examples of how people can contract you for that type of mentoring?

Sure. I mentor a wonderful man who once a month confers with me on a broad spectrum of issues that range from specific business challenges to long-term strategy and philosophical issues that impact the positioning of his current business to long-term businesses. I’ve helped prominent people, and the mentoring focuses on what they’re trying to accomplish and helps them look at what to do in the future, if they are fine at the time being, and helps them look at new markets.

I’ve helped people figure out how to take over new businesses without any risk or any out of pocket expenses.

I’ve helped people figure out how to find partners all over the world.

I’ve helped people figure out if they’re really in the right business, or if they’re in the wrong business.

I’ll give you an example…

We have a client in Japan that’s the largest driving school. That’s impressive. It turns out, upon analysis, there’s nice money in driving school. They charge $3000 and they make a good profit. But half of the people who get their license never drive. It’s like a badge of honor. Half of those who drive never buy a car. They just rent them on the weekends or the holidays. Let’s say this company has dealt with 40,000 drivers. So, of the 40,000 drivers, 20,000 are never going to use their license. 10,000 will rent over and over again on holidays, weekends, and for special events. Well, we did the numbers, and realized that he would make ten times more profit if we still sold driving school services, but if we created satellite offices for car rentals so that 25% of all his students would come back to us forever. And that rental agency, of which we have five locations, would be ten times more valuable and sellable than a driving school that has to keep finding students every year.

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 I have clients in China, Japan, Amsterdam, Romania, Toronto, Montreal, all over the place. But, I have two from Japan that came to me ostensibly for marketing consulting, but what they really wanted was help with life issues because they’re struggling with purpose. They’re very successful, but they’re not purposeful. They’re trying to figure out the next level of their life. One of them is looking for what to do besides his profession with his free time. One is trying to improve his family life. It’s totally tangential, but I get called in to do a lot of issues that are not under my titular designation, and because I’ve done so many things in life with people in so many dynamics, and with so many factors affecting them, I have a reasonable understanding of them.

 As I said, the work we’re going in Japan is not really selling them on marketing. I’m really looking at what they’re doing in their career and doing it full out. We are looking at how to add value, how to grow, and how to be a good leader or good team member, and how to enjoy being alive. While it’s not my main activity, I wrote a chapter in our best selling book on passion and my chapter was how to get passion and purpose and possibility in your business and your world. My work preeminence is really transcendent of making money, although it’s the core essence of how you make money.

I also recommend you check out my book, The Sticking Point to learn the nine ways a business gets itself stuck. Also The Creativity Switch to learn How To unleash The Creative power within you.