Pamela N. Danziger is an internationally recognized expert in understanding the mind of the consumer. She founded Unity Marketing in 1992 as a boutique market research firm specializing in consumer insights for marketers and retailers that sell luxury goods and experiences to the ‘masses as well as the classes.’ Unity doesn’t just field market research studies; rather we delve into the psychology that motivates and empowers luxury consumers in the marketplace. What sets us apart from the rest is our focus on consumer psychology – in other words, ‘why people buy.’
Her trademark ‘why people buy’ approach is founded on a passion for data coupled with a need to understand what drives and motivates consumers as they shop. Thus her work includes both qualitative and quantitative research methodologies.
In recognition of her ground-breaking work in the luxury consumer market, Pam received the Global Luxury Award presented by Harper’s Bazaar for top luxury industry achievers in 2007. Click this link for a selective list of Unity Marketing’s recent clients.
She also the author of three books on consumer psychology and behavior. Her latest, Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer Experience (Chicago: Kaplan, October 2006), focuses on the shoppers’ experience and how retailers can enhance that experience by making their shop pop. In addition, she wrote Let Them Eat Cake: Marketing Luxury to the Masses as well as the Classes (Chicago: Dearborn Trade Publishing, 2005) and Why People Buy Things They Don’t Need (Chicago: Dearborn Trade Publishing, 2004).
A highly sought after keynote speaker, Danziger has recently addressed large conference audiences, including Global Luxury Forum, Global Shop, National Retail Federation, The Conference Board, American Nursery and Landscape Association, Casual Furniture Market, The Luxury Show by JCK, National Plumbing and Hardware Association’s Annual Convention, International Housewares Association, Fine Furnishings International’s Luxury Cake Walk at High Point and many others.
She also speaks in support of corporate sales and advertisers’ meetings, for clients such as Cayman Islands Tourism Board, Crystal Cruises, Marie Claire magazine, Cartier, Architectural Digest, Domino magazine, Spring Air, Forte Buying Group, Stearns & Foster, House & Garden magazine, Baccarat, Prudential Fine Homes, RELO, Interiors by Decorating Den, Department 56, Polo Ralph Lauren, and others.
She has appeared on NBC’s Today Show, CBS News Sunday Morning, Fox News’ Neil Cavuto Show, NPR’s Marketplace, and CNN In the Money and is frequently called upon by the Wall Street Journal, New York Times, Businessweek, Forbes, USA Today, Associated Press, Los Angeles Times, Chicago Tribune, Women’s Wear Daily and other business and consumer publications for commentary and analysis. She holds a B.A. Degree in English Literature from Pennsylvania State University and a Master of Library Science degree from the University of Maryland.
In addition to custom research investigations for clients, Unity Marketing also publishes syndicated market research studies on the luxury market, giftware and gifting, jewelry, art and wall decor, tabletop, outdoor living and decorating, and other consumer markets.