Paul Cherry Performance Based Results founder and managing partner, Paul Cherry has over 20 years experience in sales training, leadership development, sales coaching and leadership coaching. To date, he has helped over 1,200 organizations in every major industry ranging from family-owned small businesses to leading Fortune 500 companies. 84% of clients report on average a 12:1 ROI from his training programs as the emphasis is on reinforcement and accountability. He is also one of the foremost experts on sales questioning methods and techniques.