Fran Tarkenton Fran Tarkenton played in the NFL for eighteen seasons and has founded and built twelve highly successful companies. A consultant to numerous Fortune 500 firms, he lives in Atlanta, Georgia.

Drawing on his experience as a top entrepreneur, and displaying the energy and grit that saw him through dozens of professional ups and downs, Football Hall of Famer, Fran Tarkenton presents field-tested guidelines that anyone starting a business will value. Offering inspiration, insight, and practical know-how, he shows you how to:

Build victories and knowledge upon mistakes and failures

Take wise risks without gambling

Create value in personal and professional life by building trusting relationships

Think like “All-Star Outside-the-Box” thinkers, such as his friends Ted Turner and the late Sam Walton

Choose heroes and develop “magnificent obsessions”

Practice leadership and employ teamwork to accomplish all your goals

Fran wrote the book, What Losing Taught Me About Winning: The Ultimate Guide for Success in Small and Home-Based Business, which illustrates key steps to small business success with real-life experiences. Distinguished by Tarkenton’s finely tuned business acumen, his book gives you all the guidance you need to make the most of your entrepreneurial ventures, whether you’re just starting out or facing new challenges.