When talking about the greats in anything—sports, entertainment and yes, even direct marketing!—thinking about your “Mount Rushmore” is a great way to put your best of the best on a pedestal… or better yet, etched into the side of a mountain. At the Titans of Direct Response event, we created a swipe file from the…
Believe it or not, the Titan I want to talk about this week is NOT a direct marketer! And while he’s pretty far removed from the usual folks I talk about in this space, I think about him often because I believe that without his decisive actions, none of us would be pursuing our dreams, with…
My first trip to Paris was three years ago… and I fell in love with the place. And as you might imagine, my thoughts turned to romance… gluten-free crepes (do they exist?)… and of course, email marketing. I’ve been back to Paris twice since then—both times to speak—and I actually did three interviews/videos for my…
Last week I had the honor of spending three days with 40 of the most heart-centered and highly skilled entrepreneurs, marketers, and copywriters on the planet who were all attending Titans Master Class (a one-of-a-kind mastermind). And there was one word that seemed to describe everyone’s overall philosophy about their business…
You probably know by now that I never get “political” in these weekly posts… and I won’t start now… but since the lead story on the news every day seems to be about what is happening in our nation’s capital, I am reminded of a dinner I attended in the early 1990’s in Washington which on the…
I will make the assumption that if you are part of my online family you are “one of us”… a serial direct marketer…and marketing terms like “branding,” “public relations,” and “publicity” give us the creeps, right? Our favorite question: “How are you going to measure THAT?” I recall a case of those “creeps”…
I’ve been thinking about “original source” a lot this week with the release of the “Titans Marketing edition” of Breakthrough Advertising by Gene Schwartz. Gene was one of many “originals” who paved the way for everything we do today in marketing, copywriting and the study of human behavior. And as mentioned…
I recently asked a doctor who is not a true believer in taking nutritional supplements this question: Is there ONE vitamin or supplement that you could recommend to your patients that you feel has no downside but also has clear upside for most people? He replied, like many others have (including skeptics), that the ONE he would……
This subject line seems like a setup to talk about some political conspiracy… but it’s not.It’s actually my way of sharing some important “lessons from Mom” we all have tucked away somewhere… since last Sunday was Mother’s Day and I first shared this story on Mother’s Day three years ago. I think the only people…
I love unconventional, nonlinear, contrarian thinkers – – whose perspectives prove out, time and time again. Many, if not every one of us, can learn from by studying these mammoth minds, whose ideology and philosophy is usually unimaginably simple – – AND more obvious AND logical than the status quo.Well, coach John Wooden (the winningest coach […]
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