Celebrity Deaths in 2011. What’s YOUR Legacy Going to Be?

This article is a serious one. It deals with legacy, purpose, possibility…and passion: Your Legacy. Your business’ (or life’s) purpose. The possibilities for your business’ future. And, finally, the passion, emotional conviction and “grit” to make outrageously wonderful things REALLY happen...

20 Marketing Mistakes

Mistake #1 – Not testing all of your marketing ideas. Corollary: Test all your marketing. Mistake #2 – Running Institutional Advertising. Corollary: Run Only Direct Response Advertising Mistake #3 –Not articulating and differentiating your Business. Corollary: Develop a powerful USP and use it in all...

If a Tree Falls in the Forest – What’s the Lesson?

(OR Is There ANYBODY Out There Listening/Hearing Me/You/YOUR CLIENT?) So ok, when a tree falls in the forest it still DOES vibrate, right? Well when a prospect or client, fan, follower evokes the need to be heard—do you feel their vibrations? Still too abstract? Ok, how about this… Nearly twenty years ago I started...

Jay Abraham – The Marketing Wizard’s Edge, Volume 2

Jay usually does a different focused interview subscription service every year. In the Wizard’s Edge program we turned it around and had a professional radio journalist interview Jay deeply, once a month for ninety relentlessly focused minutes on a different profit enhancement topic each month. Over two years we created...

Targeted Audience

Selling To Corporate

Three Ways To Grow

Easy To Do Business WIth

Brian Tracy On Jay

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Fran Tarkenton on Jay

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