This article is a serious one. It deals with legacy, purpose, possibility…and passion: Your Legacy. Your business’ (or life’s) purpose. The possibilities for your business’ future. And, finally, the passion, emotional conviction and “grit” to make outrageously wonderful things REALLY happen for yourself or business. Confused? That’s OK – work with me, here, for a […]
Mistake #1 – Not testing all of your marketing ideas. Corollary: Test all your marketing. Mistake #2 – Running Institutional Advertising. Corollary: Run Only Direct Response Advertising Mistake #3 –Not articulating and differentiating your Business. Corollary: Develop a powerful USP and use it in all your marketing. Mistake #4 – Not having back-end product or service. Corollary: Create a […]
(OR Is There ANYBODY Out There Listening/Hearing Me/You/YOUR CLIENT?) So ok, when a tree falls in the forest it still DOES vibrate, right? Well when a prospect or client, fan, follower evokes the need to be heard—do you feel their vibrations? Still too abstract? Ok, how about this… Nearly twenty years ago I started showing […]
Jay usually does a different focused interview subscription service every year. In the Wizard’s Edge program we turned it around and had a professional radio journalist interview Jay deeply, once a month for ninety relentlessly focused minutes on a different profit enhancement topic each month. Over two years we created 24, 90-minute tightly edited turnabout […]
[sc_embed_player_template1 fileurl=”http://abraham-pop2.s3.amazonaws.com/tracy-edited.mp3″]
[sc_embed_player_template1 fileurl=”http://abraham-pop2.s3.amazonaws.com/tarkenton-edited.mp3″]
strategic breakthroughs
See your business through the lens that’s added $75B in growth across 10,000 companies.
Apply now
Copyright © 2025 The Abraham Group. All Rights Reserved
All logos are registered trademark by their respective holders.
