The Importance of Loving Everyone

Of all the “Hallmark holidays” I love Valentine’s Day the best. It takes the “gratefulness” from Thanksgiving and adds in “all love, all the time. ”And rumor has it that sex may be part of the deal too… but this is a “G-Rated blog… ”I started writing this blog on February 14, 2014, in honor and memory...

The Reports of My Death are Greatly Exaggerated

Good thing my Mom doesn’t read my blog because that subject line would have gotten her very worried… However, the author of that quote (today) is not me… nor is it Mark Twain. It’s from my good friend “Direct Mail.” I mentioned a couple of weeks ago that there is a huge appetite for testing this “new medium”...

Deeply and Irrevocably Personal…

“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar” -David Ogilvy | The subject line of this email was the best eighty cents I ever spent… It served as a headline…

The Titan Who Saved the World

Believe it or not, the Titan I want to talk about this week is NOT a direct marketer! And while he’s pretty far removed from the usual folks I talk about in this space, I think about him often because I believe that without his decisive actions, none of us would be pursuing our dreams, with…