How Paying Postage Made Me a Better Marketer…

I have a confession. I’m a direct mail guy. And proud of it. I’ve been responsible for over a billion pieces of mail in my career (and you don’t mail that many pieces when they don’t work!)… and probably closer to 2 billion. And when I say “mail,” I mean those paper things that come to your physical…

The Next Million Dollar Copywriter…

If you thought the full subject line above could have been: “The next million dollar copywriter… could be YOU,” it’s not… because the world is changing in this area… and quickly. In fact, I will maintain that the next “million dollar copywriters” will be working under a completely new paradigm… one that...

Marketing Like Picasso

“Learn the rules like a pro so you can break them like an artist.” I’ve shared this quote with you previously… it’s from Pablo Picasso… and it’s truer today than ever before. As I continue my adventures as “T Rex in the wild, wild, west,” it becomes more apparent every day that knowledge of the fundamentals...