The Wall with a Door…

“There is your audience. There is the language. There are the words that they use.” -Gene Schwartz | This is not a political post; and if you accuse me of it being political, you will be wrong. But the election of Donald Trump as President of the United States is a marketing case history for the ages. And whether...

The Real Vitamin C… And it’s Not in Your O.J.

“Networking” may be the most overused term in the business world today… and given the omnipresence of social media, the idea of creating a network is often in the hands of amateurs. Simply accepting anyone and everyone who sends you a friend request on Facebook, LinkedIn etc. is far from the gold standard.

Riffing with Socrates…

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The People You Meet on the Way Up…

I was thinking about Gary Bencivenga a lot this week… not only because he is America’s most prolific living copywriter but also because he influences me every day with how I think and how I write. In addition, he was top of mind since but I talked about him a lot in the past few emails I’ve…