When I asked Jay Abraham to interview me for his tribe about my new book, The Advertising Solution, he didn’t answer with a simple “yes”… He wanted to make sure that whatever we did was far more than just me talking about the book… Jay always looks for maximum learning with anything he does. Jay is one of my……
I was thinking about Gary Bencivenga a lot this week… not only because he is America’s most prolific living copywriter but also because he influences me every day with how I think and how I write. In addition, he was top of mind since but I talked about him a lot in the past few emails I’ve…
I have a confession. I’m a direct mail guy. And proud of it. I’ve been responsible for over a billion pieces of mail in my career (and you don’t mail that many pieces when they don’t work!)… and probably closer to 2 billion. And when I say “mail,” I mean those paper things that come to your physical…
Eugene (Gene) Schwartz, author of Breakthrough Advertising, had this to say in his preface to the 2004 edition (now out of print) which I had the privilege to publish with Marty Edelston at Boardroom: “…this book is not about building better mousetraps. It is, however, about building larger mice, and then building terrifying…
I had the privilege of spending the last week with three of the greatest copywriters of all time: Jay Abraham, Clayton Makepeace, and Mark Ford. And without a lot of prompting from me, when each of them spoke at my Titans Mastermind meeting about creative resources and specifically about the topic of how we hire copywriters……
If you thought the full subject line above could have been: “The next million dollar copywriter… could be YOU,” it’s not… because the world is changing in this area… and quickly. In fact, I will maintain that the next “million dollar copywriters” will be working under a completely new paradigm… one that I believe…
“Learn the rules like a pro so you can break them like an artist.” I’ve shared this quote with you previously… it’s from Pablo Picasso… and it’s truer today than ever before. As I continue my adventures as “T Rex in the wild, wild, west,” it becomes more apparent every day that knowledge of the fundamentals of…
Of all the “Hallmark holidays” I love Valentine’s Day the best. It takes the “gratefulness” from Thanksgiving and adds in “all love, all the time. ”And rumor has it that sex may be part of the deal too… but this is a “G-Rated blog… ”I started writing this blog on February 14, 2014, in honor and memory of…
Good thing my Mom doesn’t read my blog because that subject line would have gotten her very worried… However, the author of that quote (today) is not me… nor is it Mark Twain. It’s from my good friend “Direct Mail.” I mentioned a couple of weeks ago that there is a huge appetite for testing this “new medium” among……
“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar” -David Ogilvy | The subject line of this email was the best eighty cents I ever spent… It served as a headline…
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