The “Force Multiplier Effect”

Topic: PDFs and Reports

When the military needs to take down a target, they don’t just send one missile. They send missiles, jets, tanks, ground troops, drones, and everything they need to send to take down the target.

It’s the same in marketing, advertising, and PR. You don’t just book one interview or post one ad. You book radio interviews, and tv interviews, and magazine interviews. You send out ads on social media, on YouTube, on podcasts, on radio, to your email list, to your newsletter subscribers, to your neighborhood… you are everywhere.

If you want to maximize the strength, the speed, and the force of your PR, your ads, your marketing, then you will have a much higher probability when you attack from many angles.

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