Dan Hill, Ph.D., founder and president of Sensory Logic, Inc., is a recognized authority on the role of emotions in consumer and employee behavior. In launching the company, Dan was inspired by breakthroughs in brain science which challenge traditional ideas of understanding, and by facial coding as an aid in measuring people’s decision-making process for consumer insight testing.
In 1998 Dan Hill started Sensory Logic, Inc., a scientific, research-based consultancy that specializes in gauging and helping to enhance companies’ sensory-emotional connection with consumers.
Dan is a frequent speaker around the world and has appeared on CNN and FOX, as well as on NPR’s Marketplace, CNBC and CNNfn. His extensive press coverage in print includes The Wall Street Journal, The New York Times, China Forbes, BusinessWeek and Business 2.0.
Sensory Logic’s unique research combination of eye tracking and facial coding to measure consumers’ split-second, intuitive reaction to advertising and products led Dan to publish two books. Body of Truth: Leveraging What Consumers Can’t or Won’t Say (John Wiley & Sons 2003) was a Fast Company Book of the Month nominee, and rated as one of the three most important business books of 2004 by DDI Magazine. His latest book is the critically-acclaimed Emotionomics: Winning Hearts and Minds (Beaver Pond Press 2007), which explores both the marketplace and workplace, received much notable praise in advance of its release.
Raised in Minnesota and Italy, Dan received his Ph.D. from Rutgers University following studies at Brown University, Oxford University, and St. Olaf College. Dan and his wife, Karen, a clothes designer, live in St. Paul, Minnesota.
Dan Hill is a recognized authority on the role of emotions in consumer and employee behavior with over a decade of experience running his scientific, emotional insights consultancy: Sensory Logic, Inc. Its unique research tool, facial coding, is highlighted in Malcolm Gladwell’s best-seller Blink and is used by the CIA and FBI.
A frequent speaker at business conferences and seminars from coast to coast, as well as in Europe and Asia, Dan’s blue-chip clients have included Target, Toyota, General Motors, American Express, Capital One, Nokia, GlaxoSmithKline, among dozens of other major brands.
Dan has appeared on FOX NEWS, CNN, and MSNBC regarding his analysis of the 2008 Presidential Election. Press coverage of Dan and his company include The New York Times, USA Today, The Wall Street Journal, Advertising Age, TIME.com, China Forbes, Entrepreneur, LA Times and Kiplinger’s.
In the fall of 2008, Kogan Page re-released his second book, Emotionomics, Winning Hearts and Minds with a new foreword written by Sam Simon, co-creator of The Simpsons. Dan’s first book, Body of Truth: Leveraging What Consumer’s Can’t or Won’t Say was released in 2003 and was a Fast Company Book of the Month nominee.
Dan received his Ph.D. from Rutgers University following studies at Brown University, Oxford University, and St. Olaf College. Dan and his wife, Karen Bernthal, a clothing designer, live in
St. Paul, MN.