“There is your audience. There is the language. There are the words that they use.” -Gene Schwartz | This is not a political post; and if you accuse me of it being political, you will be wrong. But the election of Donald Trump as President of the United States is a marketing case history for the ages. And whether you voted……
Just about a year ago, I sent this post… and since then, I have seen one example after another play out, online and offline, supporting the premise expressed in this subject line… I hope you can see applications with all you are working on right now with current promotions… Once upon a time, back in the dark ages……
“Networking” may be the most overused term in the business world today… and given the omnipresence of social media, the idea of creating a network is often in the hands of amateurs. Simply accepting anyone and everyone who sends you a friend request on Facebook, LinkedIn etc. is far from the gold standard.
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