Email Marketing Lessons from the 12th Century

My first trip to Paris was three years ago… and I fell in love with the place. And as you might imagine, my thoughts turned to romance… gluten-free crepes (do they exist?)… and of course, email marketing. I’ve been back to Paris twice since then—both times to speak—and I actually did three interviews/videos for...

The Power of 100-0

Last week I had the honor of spending three days with 40 of the most heart-centered and highly skilled entrepreneurs, marketers, and copywriters on the planet who were all attending Titans Master Class (a one-of-a-kind mastermind). And there was one word that seemed to describe everyone’s overall philosophy about their...

The Politics of Direct Marketing…

You probably know by now that I never get “political” in these weekly posts… and I won’t start now… but since the lead story on the news every day seems to be about what is happening in our nation’s capital, I am reminded of a dinner I attended in the early 1990’s in Washington which on the…

Branding Without Getting Hives…

I will make the assumption that if you are part of my online family you are “one of us”… a serial direct marketer…and marketing terms like “branding,” “public relations,” and “publicity” give us the creeps, right? Our favorite question: “How are you going to measure THAT?” I recall a case of those...