Most business owners and professionals don’t look at technology and the internet as their worst enemy – – but undeservedly, unknowingly, intangibly, it can be dangerous to your business health and wealth.

So too can be voicemail, auto-responses, and customer service departments in far away places.

Or under-performance on service calls, or lateness of appointments. Or poor, late, or non-responses to buyer questions, requests, or complaints.

Want more? OK – – how about someone waiting too long in your office for their appointment. Someone whose waiter takes a half hour to bring their drink, or forgets it altogether.

Need I go on?

Bottom line – your business reputation is exposed and threatened daily – – no, make that hourly – – no actually, minute by minute by an unimaginable spectrum of actions, inactions, people or happenings that occur in every phase in every iteration of communication or transaction – – not only you personally, but everybody associated with you.

Daunting? Yes, it IS.

That’s why I really think you’ll thoroughly appreciate our newest “Shade of Jay –  Shade 33.”

It’s the complete PDF version of a rather thought-provoking new book by one of our own trusted providers, Tyler Collins, titled:

Mechanics of Online Reputation Management: Repair & Control Your Name or Brand Reputation Online. It’s both provocative and evocative. I think it’s one of those critically important subjects we rarely address, but could be life-threatening to the growth, prosperity, and trust-building of our businesses.

Since I’m gifting you this 274-page guide to higher relevancy, business growth market prominence and powerful positive positioning, I want to make certain its message meets your expectations before you even download it – – I’ve asked our staff to summarize its contents.

That way, if it doesn’t resonate – – don’t read it.

Here’s the notes:

98% of Tyler’s book is pure knowledge transfer, meaningful instruction, and worthy explanation. There’s probably six pages or less at the end about Tyler and his firm, whose services we use and appreciate.

Also, I am NOT in any form (or way) receiving one penny from including this book in the 50Shades of Jay collection. I merely feel it’s a worthwhile and deeply thought-provoking exploration into something that always, permanently affects and tests each and every entrepreneur – – including me.

I’ll conclude with two paragraphs from the back of Tyler’s book:

– –

Negative search engine results ruin careers, impede business growth, complicate relationships, destroy employment opportunities, and leave people feeling powerless, hopeless, frustrated, and tormented by the radically ambiguous, seemingly impossible landscape of digital search. This book gives back power and control to individuals and businesses seeking to influence their online reputation with proven methods to permanently suppress and eliminate negative items appearing on the first or second page of Google, Bing, or Yahoo.

Control exactly what displays online for any name, brand, or entity through a series of secret, battle-tested strategies used by the most elite reputation management experts. Explore scientific truths about search engines, ways to define reputation problems and the precise steps to fix them. Some of the material covered may be considered “disruptive,” “industry-shaking,” “guerrilla tactics” for market domination, brand hacking, and social manipulation. Master the playing field where reputations are derived and repeatedly forged. Cleanse, repair, polish, and dictate what appears in search engines and fortify a digital firewall preventing any old or new negative content from appearing again.

– –



Oh yes – two more points: one important, the other funny.

Included in Shade 33, THIS link is a repost of the full, two-hour audion and transcript of the interview I conducted with Stephen M.R. Covey – world’s leading authority on business trust building.

Plus – as I was listing all the scenarios that could compromise your business/brand reputation, I suddenly remembered an old Steve Martin movie called “ROXANNE.” It’s a play on the Cyrano de Bergerac theme, where a fireman has an outrageously oversized nose.

In one scene, Steve (the fireman) is accosted verbally by two bullies in a bar who throw some lame, disparaging remarks at him about his nose. Laughingly, Steve comes back by presenting the “inciters” with wonderful, far better put downs they could have, should have used.

I’m including Steve Martin’s one-up “put-downs” (sounds oxymoronic) below. Why? No particular reason, other than I think it has the ability to help you think differently, even about insults!

  1. Obvious: Excuse me, is that your nose, or did a bus park on your face?”
  2. Meteorological: Everybody take cover, she’s going to blow!”
  3. Fashionable: you know, you could de-emphasize your nose if you wore something larger, like… Wyoming.”
  4. Personal: Well, here we are, just the three of us.”
  5. Punctual: all right your nose was on time, but YOU were fifteen minutes late!”
  6. Envious: Oh, I wish I were you… to be able to smell your own ear!”
  7. Naughty: uh, pardon me, sir, some of the ladies have asked if you wouldn’t mind putting that thing away.
  8. Philosophical: It is not the size of a nose that’s important, it’s what’s IN IT that matters.”
  9. Humorous: laugh and the world laughs with you… sneeze, and it’s goodbye, Seattle!”
  10. Commercial: Hi, I’m Earl Scheib, and I can paint that nose for $39.95!”
  11. Polite: Would you mind not bobbing your head? The orchestra keeps changing tempo.”
  12. Melodic: Everybody. He’s got…[singing] The whole world in his nose!”
  13. Sympathetic: Aw, what happened? Did your parents lose a bet with God?”
  14. Complimentary: You must love the little birdies to give them this to perch on.”
  15. Scientific: Say, does that thing there influence the tides?”
  16. Obscure: Whoa! I’d hate to see the grindstone. Well, think about it.”
  17. Inquiring: When you stop to smell the flowers, are they afraid?”
  18. French: Sir, ze pigs have refused to find any more truffles until you leave!”
  19. Pornographic: finally, a man who can satisfy two women at once!”
  20. Religious: the Lord giveth… and He just kept on giving, did He not?”
  21. Disgusting: Say, who mows your nose hair?”
  22. Paranoid: Keep that guy away from my cocaine!”
  23. Aromatic: it must wonderful to wake up in the morning and smell the coffee… in Brazil.”
  24. Appreciative: Oh, how original! Most people just have their teeth capped.”