50 Shades of Jay # 29 – Direct Response Greatness + A Famous Sales Letter
In this shade, you’ll be getting a key chapter from a legendary book by one of the greatest direct response minds that ever lived. Then you’ll get one of the greatest direct response sales letters ever written.
“Secrets of Successful Direct Mail” by Richard Benson is a series of short stories and anecdotes that describe the general principles of high performance/high predictability direct response.
The chapter I’ve chosen to share, courtesy of my good friend Brian Kurtz at Titans Marketing, is called “The Admiral Byrd Society”. It is one of the most innovative and personalized ways to promote an unorthodox trip around the world.
The format of this shade is down and dirty, but the information and concepts you will learn are rock solid.