An invitation from Jay Abraham & Dan Kennedy

RSVP Required



I rarely do high-level, specialized training programs with ANY other co-presenter. This is one of the rarest of those rare situations. I’m known for creating thousands of seven-figure business success stories, worldwide. But understandably so, too, is Dan Kennedy, my friend, colleague, “contemporary” and fellow master of seven figure income boosts.


Working, collaborating, masterminding together, Dan and I are willing to help catapult six-figure income earners into seven-figure generators through a system that consistently delivers results and rewards for anyone who’ll follow it.”


Jay Abraham


At a time when many are thinking only about “getting by”, shrinking the size of their ambitions, retreating….

Dan Kennedy & I are launching a new, unparalleled 3-day seminar experience --- different than any other in our combined 30 year careers. It’s intended only for the individual who seriously wants to earn a 7-figure yearly income. Now. And who’s actually earning six figures already… Introducing…


Jay Abraham & Dan Kennedy’s

7-Figures Makeover

High Performing Secrets & Strategies Exclusive To 7-Figure Earners:

Seven Steps To Seven Figures

Offered once in 2010. (And probably once-ONLY by Dan and I together, ever!)


Is THIS for you?


It is restricted to no more than 150 selected, qualified participants. There are pre-requisites, strict requirements, and, as you’d instantly presume, a reassuringly significant fee…We say “reassuringly” because it will discourage any dilettantes from sneaking in, and it is sufficient to warrant both Dan and my most dedicated efforts. Obviously, this is not for most, so to avoid you wasting your time, let me quickly describe the nature, mindset and experience of the person this is designed for…


Ready for “VERY advanced Abraham-Kennedy” – going where we’ve not gone before, and doing it in tandem

Open to radically different approaches to making BIGGER money from whatever you do

Accustomed to earning 6-figures (or even 7- figures) and sincerely, very sincerely interested in much greater income earned with much less difficulty (and far more consistently)

Aware of a New Economy in development that must be dealt with differently, more strategically

Absent “squeamishness” about exerting influence and control over others ready to be the leading force in your market, field or industry

Eager for “maximum speed”, changing and adapting, accelerating goal achievement. Open to paradigm-shifting ways of thinking, acting and transacting business


If that short-list does NOT disqualify you, then please read on….


There are three different, main subjects Dan and I want to raise with you in this letter. I’ve numbered them, as this is a long letter, and I don’t want you lost! It is on the basis of your response to these three items that you should decide whether or not attending our Seven Figure Transformation Makeover is appropriate for you. If what we say about any of – or all of these three things resonates with you, connects with you and intrigues you, then you will have your answer. If they do not, you will also have your answer.

So, you should NOT think of this as a ‘sales letter’, which suggests us trying to persuade you to buy something. That’s honestly NOT our purpose. Think of it as a ‘deciding letter’, which puts YOU in control, not us. Its purpose is for YOU to decide whether or not YOU are right for this Makeover and it right for you. Consequently, uncharacteristically, you’ll find many classic elements of sales letters missing here.


A Different Paradigm Than You’re Probably Used To


There are, for example, no testimonials; if you are not well aware of what each of us bring to the table and of our separate, stellar track records for guiding people to dynamic and dramatic income, business and personal increases and breakthroughs, then you aren’t ready for this. We’ve designed the Makeover for people very well versed in “Abraham” or in “Kennedy” or both. And you must come with a modicum of “blind faith” that we can and will do what we say.


You’ll find no long list of “bullet points” about all the fantastic benefits of attending and the minute detail of what is to be covered….Instead, a broad overview, as this decision should be one of conceptual and philosophical agreement and shared interests, not of minutiae. There’s no long-winded price justification; if you need convincing of value, this isn’t for you. If you can’t afford the price of participation, you shouldn’t sign up.


Finally, no cute guarantees. We’re really NOT selling this at all – and if it turns out that we need to, we’ll just keep it to ourselves and withdraw the offer.


Who Earns 7-Figures, And What Do THEY Do So Differently?


For many people, the very idea of a 7-figure yearly income is beyond either their ambition or vision, and that’s okay. There’s nothing wrong with 6-figures --- if that satisfies you. (This Makeover event is not for you.)


A lot of people incorrectly think such income is only for athletes and entertainers and Wall Street thieves. But truth is, they represent less than 20% of all who earn one million dollars a year or more – the majority are top sales professionals, entrepreneurs, consultants, authors and publishers (info-marketers), and owners of small to mid-sized companies.


We have personally been ‘a member of the club’ for just shy of three decades ourselves, in the high 6-figures before that – and our biggest discoveries have been that a number of the ideas, strategies, behaviors and skills that made high 6-figures possible did NOT make 7-figures possible, and in some cases, prohibited moving up.


The difference between, say, earning $600,000.00 vs. $1-million (or six million) doesn’t seem that great. Yet it IS a different person earning it differently! And the way most would approach moving from the mid 6-figures to 7-figures will never get them there!


An erroneous assumption.


You Could (Theoretically) Get There With More Earning Hours,

And That’s How Most Try


If you worked 8 hours a day, 300 of the 365 days of the year; 2,400 hours, you would only need to earn $416.66 an hour to hit the million dollar mark, or $833.33 an hour to make two million. That’s far from an impossible hourly number. Quite a few people make that much or more per hour when working at their highest value and best competencies, when working in situations where earnings are actually possible. A lot of sales pros make $400.00 to $800.00 an hour or more when actually selling. A lot of other professionals make that much per hour when actually closing their sales and, in many cases, delivering their advice or services. A lot of business owners can make that much per hour when engaged in their most profitable activity or by leveraging the efforts and actions of many others.


Earning vs. Burning Hours


The trouble for us all is the large number of non-earning hours. They ruin the average. Most CEO’s and owner/operators of small to mid-sized companies we know, who have made or had made objective and detailed analysis of the way they use their time and the way it is consumed, can call about one hour per ten “earning hours” – thus the $800 is diluted to $80, and the 7-figure income is placed well beyond reach. (At $80 an hour, you need 12,500 work hours, 1,562 work days in a year. As a result, not only can’t the world’s best mechanic make 7-figures, the owner of the auto shop can’t either – if trying to make the money.)


Dramatic income increases are possible by shifting this balance, by making a higher percentage of your hours earning hours. You can start this with devices and strategies presented in either Dan’s No B.S. Time Management For Entrepreneurs book and the Renegade Millionaire Time Management program or see MY various reports on the Performance Enhancement Quotient (PEQ), Power Partnering or Nine Drivers of Generating Exponential Business Growth or the Ex-Factor of Exponential Profit Improvement.


But even the person most diligent and militant about this will find it virtually impossible to make enough hours into earning hours for that – alone – to raise income into 7-figures. It’s worth working on, of course. And there are strategies beyond those we’ve put out for public consumption that can be deployed. But still, something more is needed….


The real key is Leverage…

.EXREME Leverage….

Massive Positive Leverage…


Not leverage as an investor, although we know that’s important. We’re talking about the leverage of…..


  • talents and abilities

  • opportunities, present, hidden and created

  • information – even the tiniest tidbit 99% miss the significance of

  • time – yours and others

  • contacts, and THEIR contacts and THEIR contacts

  • media, tools, technology

  • OPM, OPR and OPC: Other People’s Money; Other People’s Resources; Other People’s Customers

  • synergistic multiple sources of income, so that $1 spent on marketing feeds 2, 3 or 4 not 1 income source


What both Dan and I have determined to be true about 7-Figure Earners is that they are much, much more adept at leveraging everything they have to work with than are other people….and more intentional about creating assets conducive to leverage as well. They create unique ‘closed loops’ with one thing fueling another and it fueling another, and another. This is true of people you’ve met through Glazer-Kennedy like Nido Qubein and Gene Simmons, true of entrepreneurs we study like Trump, true of great companies like Disney, true of Dan Kennedy, true of me. True of my colleagues and friends like Fran Tarkenton, Tony Robbins, Deming, Stephen Covey, etc.


Incidentally, recently, in a blog, Dan mentioned receiving the ‘odd’ gift of a book titled ‘How To Stay Alive In The Woods’, in which he discovered some very good business ideas. In it, there’s this quote from a training manual of the Royal Canadian Mounted Police: “A party living off the country must know how to get full value from everything available.”


How to Leverage-Up Your Under-Leveraged Assets & Opportunities


Dan and I both have been struck by the frequency with which we find 6-figure earners parked on only partially used (or under-exploited) assets and opportunities they already possess – and the rarity with which we catch 7-Figure Earners in that same position. One of the things we’ll do at this Makeover is explore a mega-list of possible under-leveraged assets and opportunities presently in your hands. I have 150 that most business owners don’t even recognize they have access to. Dan has probably 50 more.


Along these same lines, 6-figure earners are typically thinking in terms of how to do more with (or get more from) each activity they are engaged in. 7-Figure Earners think quite differently, about how to leverage whatever activity they must involve themselves in. We’re talking about plugging into millions, tens of millions, even hundreds of millions of dollars of other peoples’ assets for no out-of-pocket cost, risk or expense, whatsoever.


So you only have upside to gain.


Subject #1.


Seeking Greater Multipliers


Most people, for example, think about “networking” in terms of who might I meet. But 7-Figure Earners think about who the people they meet might take them to, how they can move up the food chain from one to the next, as well as how they can make themselves the central focus of everybody’s networking. (I call this putting yourself in the “toll position” on every situation you do.) Similarly, in everything they do, they are seeking greater multipliers.


Many people raise their incomes by working harder, working faster and working smarter than others. Dan does all three of those. So do I. BUT those are very significant in moving up from average or ordinary income to 6-figures to high 6-figures, that the top 1% to 5% of the population reaches. But these three keys will NOT open the door to the 7-Figure floor. Access to it requires something more. It requires multipliers.


How Do You Secure The Highest Dollar, Most One-Sided Contract In The NFL?


Bill Parcells’ latest contract is interesting. After just one year as the turnaround specialist – successfully getting the lowly Miami Dolphins from the basement to the play-offs, the team is being sold (if the sale goes through), and Bill is in complete control of his options: staying, or, if leaving, being paid the remaining $32-million of his current contract with no non-compete restrictions; he can take a position as GM or head coach with another team immediately and still collect 100% from his current contract. How did he get such a one-sided contract in the first place?


One, timing; the Dolphins owner secretly planned on selling the team and burdening its new owner with the contract when he first sought Parcells; two, Parcells’ deserved but also heavily promoted reputation as a fast “re-builder of broken teams.” Parcells had leverage because he was the only one in his carved out talent/ability category, and because there was very good chance he would add much more value to the business than his outrageous cost. This is a prime example of leverage. It required being able to do business with precisely the right buyer at precisely the right time, and being the only choice that buyer wanted.


Three Success Multipliers That EVERYONE Can Use


It might seem such things can’t be replicated but, in fact, they can. There are three “secret multipliers” hidden within this example that everyone can use and most SHOULD use, but very few do use – and those who do tend to be 7-Figure Earners. (You may see what is obvious here, but I did not outright name the three secret multipliers. They are concealed here, beneath the surface.)


The Pathways to Extreme Leverage


This is far from the only pathway to Extreme Leverage. There are many. You SHOULD BE EAGER to explore and understand them ALL, in order to select the best ones for you to concentrate on and exploit at any particular time. This will be one of the subjects of our in-depth/interactive discussion at the Makeover program. And nowhere else, to my knowledge, is it the subject of discussion!


Next….


Subject #2.


Most of us have two lives.

The life we live, and the unlived life within us.

Between the two stands Resistance.”


That’s from ‘The War Of Art’, by Stephen Pressfield – a very interesting book Dan intends on talking a little bit about at the program, while talking a lot about ‘Resistance.’ The difference between earning 6-figures vs. 7-figures is NOT really about opportunity, skill or resource limitations so much as it is our own resistance to the change.


Almost everything that limits personal income is manufactured internally, not by external circumstances. In fact, the external circumstances we encounter tend to be fulfillment of the requests we make of the marketplace, of the people around us, and of ourselves.


On Internal Governance, Self Image, Confrontation and/or Creativity


Many authors and teachers have approached this same point from different directions; some about internal governance, like Dr. Maltz with self-image psychology; some about order-writing, like Florence Henderson’s husband, Dr. John Kappas, the author of ‘Success Is Not An Accident’ (with whom Dan shot an infomercial); some through confrontation, like Werner Erhard; some through creativity, like Mike Vance. So it is probably NOT a new concept to you.


But the trick is NOT just in understanding our personal, internal Resistance, but in being able to do something about it. Dan has an “exercise” that he’s done with himself for many years, and occasionally with private clients, that I have never seen put forward in print, recordings, other resources or taught in a seminar setting before.


It’s admittedly not infallible. But it CAN be very powerful. It can also be uncomfortable. It will immediately produce some big breakthroughs for some in the room, sleepless nights for others.


It revolves around a single, central, core question that peels back all the protective layers of the psyche and forces direct confrontation with whatever Resistance stands between you and whatever you would REALLY like to have, do, be, resolve – including having a 7-Figure Income.


This Exercise Will Prove an Incredible Experience


Later, in business settings, you’ll be able to use this “exercise” again and again, with different people in different situations, to dramatically speed up the process of getting from where a person or project is (especially if stuck there) to a desirable place or movement. I’m pretty confident you’ll agree that going through this “exercise” at the Makeover will be an incredible experience…but that owning it for on-going use as a business leader, project leader, coach, consultant, professional and entrepreneur will be worth millions of dollars more made --- and years of time saved.


I’m Doing it For My Own Financial Growth

I Want to Move From a Seven to Eight Figure Income

Because we teach what we most need to learn, I’m currently putting myself through this “exercise” with Dan Kennedy, for my purposes, with many things in my life, and as uncomfortable as it may be for me. I’ll use myself as example when we’re together in Los Angeles in March. But what’s REALLY important, of course, is confronting your concealed, denied, misunderstood Resistance, and we will do that in ways you’ve never had available before.


Next…



Subject #3.


Maximum Possible Speed


You may not know it, but Dan has been talking a lot about ‘speed’ in the past couple of years, in his many books, the newsletters, and in context of “The Phenomenon” (accomplishing more in the next 12 months than the previous 12 years). Personally, I too prefer working with clients committed to highest, best and most rapid, and fortunately get many opportunities to do so…And so both Dan and I will take you “inside” some of their dramatic successes. At this Makeover, we both want to invest time in a very thorough and in-depth discussion of two prime pathways to speed (from the leverage list above in #1). We’ll come at the subject from some very different slants:


  • OPC: Other People’s Customers and Market Access

  • synergistic multiple sources of income, so that $1 spent on marketing feeds 2, 3 or 4 not 1 income source


Harness the Earnings Power of Massive Positive Leverage


Obviously, you know of (and about) both of these – But as Dan often points out, the fat doctor who smokes knows too. He didn’t miss class that day or neglect opening the only e-mail with the warnings. This, again, is about harnessing positive leverage to the max.


So, we want to talk at length and in detail about all the different (and many) opportunities to access OPC, including those I’ve personally used and helped clients use.


As well as some rather inventive approaches Dan has unleashed and devised, I believe that “customer sharing” (and leveraging) is more critical than ever before, given the recession, the heightened cost and difficulty of attracting new clients and customers -- and finding “gems,” and the limits placed on speed by having to find them cold, create them and buy them independently.


Beyond that, Dan also advocates (legal) “customer piracy.” Piracy is back in a big way on the high seas, just as Ayn Rand predicted. Last year, over $30-million in ransom was paid to pirates. In 2009, several big security firms made more than that protecting freighters and cruise ships from the pirates. If they are savvy enough to be secretly in cahoots, they may very well divide $250-million or more.


BUT we’re not talking about taking OPC at point of sword, against their owners’ will; or through secret conspiracy. We’re talking about doing so with no opposition from them, and in many cases, with their enthusiastic cooperation. There is a key that makes THIS possible. It, more than any other, can open this door. In total, though, there are seven keys needed on this key ring.


Here’s the Bottom Line: No Stopping You


But the bottom line is this: most 6-figure earners generate most of their own customers or clients through their own advertising, marketing and sales activity (and investment) – usually at a slow pace, due to ‘speed limits’ of required capital, infrastructure and other resources and competitive interference.


7-Figure Earners generate many (and often most) of their customers or clients by directly accessing OPC, thus liberating themselves from those same speed limits. In essence, they negate the need for capital or create capital (at will), whichever way you prefer to think of it, with OPC.


As one example, we’re going to take you inside an OPC situation that has made Dan a great deal of money on three separate occasions, including the most recent, most productive use of it yet – and exactly what he did to create it. In this telling, the most significant difference between the way 6-figure earners approach, attempt and usually fail at putting OPC opportunities in place and the way 7-Figure Earners like Dan and I approach those same opportunities and situations and succeed will be revealed and abundantly clear. In fact, you will come away with a re-envisioning of your role in your business.


As another example, I’ll share five actual case studies that resulted in $500 million, $60 million, $18 million, $26 million and $100 million OPC “Grand Slams.”


As another segment I’ll share an accelerator-course primer on “Power Partnering” – the concept that has generated nearly two and a half billion dollars of sales and profit increases for my clients, partners and me.


How to Make One Dollar Start Doing the Work of Five or Ten


In concert with this, the imperative here is to make every $1 invested – (whether actual dollars or OPC-access as substitute) – do the work of two, three, four or more…..a now greater-than-ever imperative….will be treated to an in-depth, example-rich examination and we’ll provide all kinds of superior performing alternative situations to use instead of the limiting approach (or approaches) you’re doing now.


At the event, the importance of this cannot be over-stated. Businesses are doomed to turtle-slow growth, stalls, even failure simply because their dollar spent on marketing is benefiting only one business or key source of income within the business, and confined in that way, the dollar cannot deliver profit in any reasonable time frame.


Consider a simplistic, hypothetical example: let’s assume there are viable, evergreen opportunities for you to acquire customers at a cost of $600 each, but your annual customer value is only $200, thus pushing profit per new customer back to the 4th year, or, with attrition, back to the 5th year. Speed in such a situation is cost prohibitive for most entrepreneurs.


BUT if that same $600 could “feed” that acquired customer into three different profit centers within the business or three different businesses each providing $200 per year value, there’s no speed limit at all. Of course this is easier said than done. But it CAN be done. And it’s the 7-Figure Earners who get it done for their businesses. Dan has nine different strategies for doing so. I have 43 other ones. At least half of these 52 strategies can work earnings-fattening wonders for you --- IF you learn how to master and use them.


Combining these two –EXTREME- Leverage Factors: OPC and $1X3-4-5-etc. – equates to having access to a virtually unlimited credit line at 0% interest, with which to grow your business as rapidly as you wish with as close to zero downside risk, whatsoever.


What would it be worth to YOU to be in that position? Or, if your ambitions are not about “size” of the business, but the size of your income, this empowers you to afford to much more selectively secure much higher value customers or clients (and thus a higher, predictable income source) who will gladly pay ultra-premium fees or prices. We’ll walk you through all the ways it can be done at the Makeover.


So…


The Difference Between Mediocrity

And Making Millions


Extreme LEVERAGE minus RESISTANCE plus Extreme OPC plus $1X3-4-5 =

7-Figure Income, made easier, faster, with less stress than most can imagine. Again, we’ll clearly demonstrate the realistic, systematic ways it can best be done.


This “sample” is obviously an incomplete formula. Remember, up top, We said “seven steps.” But it tells you a lot…. Enough to decide?....We both guess that’s up to you.





Okay, we’ve given you just a glimpse at all that Dan Kennedy and I have in store for you at this Makeover. We’ve left much more unsaid than said. But this should be more than enough of a “taste” for you to make an intelligent decision about the appropriateness, importance and “personal pay-off” value of attending, for you -- and your future income.


There ARE some additional Special Features of The Makeover Program:



An in-depth, detailed, completely confidential pre-Makeover questionnaire – so that Dan and I properly tailor the work and strategy elements at the Makeover to YOUR specific needs, interests and situations. Before we put the finishing touches on the three days’ material --- both Dan and I will painstakingly review every questionnaire and incorporate what we learn from them --- into the work, exercises and program process


All work, all the time – nothing will be sold during the Makeover program. No platform selling. Zero. Nada. It’s a pure exponential income expanding educational proposition for you


ABSOLUTELY Restricted to no more than 150 primary participants – to insure ample opportunity for active participation, hot seats and continuous interaction between us and you


Participation format – Both Dan and I’ll present our information in relatively short modules, from 45 to 90 minutes each, followed by richly clarifying illustrative opportunities for open discussion (and clear-cut demonstration of how each segment might best apply to you)…and supported by on-stage interviews with very carefully selected individuals with unique experience-based, success-validated perspectives to reinforce what you learn


Personal “Hot Seats” – at the end of Day 1, you’ll have opportunity to apply for a personal ‘hot seat’ to discuss your particular business ….and yours will be conducted by both Dan and me plus surprise, expert selected panelists who will blow your mind. These hot seats are normally restricted for people paying $25,000 at my five-day makeover program. But we’ll conduct a bunch of accelerated hot seats here as part of the learning/case study process


Pre-requisites – to insure the high caliber of everybody attending, we must ask that you own or run the business and have strong familiarity with either Dan Kennedy or my body of work and methodology (if you have NOT, you will be charged a surcharge to attend the program and we’ll issue you a fast-track grounding package to get you up to speed). You MUST also have read one or more of either Dan or my books or other bodies of work. Bottom-line: We both only want SERIOUSLY COMMITTED growth-“obsessed” entrepreneurs who are well versed in the underlying concepts we’ll base this Makeover content upon.



A word about the “odd” timing….


Why now? Why the first promotion we do in the New Year?


Does this strike you as an ‘odd’ time to be talking about moving up to 7-Figure Income, fast? Come on – isn’t that what you probably fixated on throughout the holiday period?


Well, really, what better a time than right now, to make A GIANT move up in income? The New Economy and the New Year is busily working itself out, with confusion, chaos, uncertainty and fear still ruling so many peoples’ lives….with most industries and professions in revolutionary upheaval and permanent change.


A Profound “Sea Change” You Can Capitalize On, Right Now


There is a profound reason that both Dan and I will be talking about these hidden opportunities at length and in-depth, why these kinds of conditions are absolutely ideal for making changes in one’s own life….and are enormously valuable for the person who knows how to manipulate them (ethically) for extreme personal, business and financial advantage.


Look, the table has basically been swept clear for you. It’s a new beginning. Rules that governed have proven to be illusions. Solid ground isn’t. The imperatives for moving along within confines of any kind – industry norms, traditions, past performance – are all erased.


What seemed like an ordered place is now a wide open, new “Wild West-like” territory all about the unknown and the uncertain. If we were talking about a physical place, it would be after some horrific tidal wave had crushed and carried out to sea every building, every street, every stick and stone, and left utterly clear and empty space….and somehow cleared away the rule books, the architects, the city planners, the politics….and we were to re-imagine, re-design and re-build the city from scratch. In a sense, that’s where we stand with regard to our businesses and our business lives.


Perfect Environment for YOU to Exploit (Ethically, Of Course)


Approached properly, creatively, the current and rapidly evolving conditions are PERFECT for you to use in effecting major (monumental) improvements in your income and the way you obtain it.


Of course, you may think the investment required to attend the Makeover poorly timed. We understand. But, obviously, we can’t help that – unless we wanted to wait a year or two or five to conduct this, which we don’t, and which the right people for it won’t want either.


As you may know about us both -- we have a “No Waiting” philosophy. We’re ready – after several years’ preparation, with this new stew simmering on the stovetop – to talk about it NOW. The moment is now – are you ready to strike?


The fee is $6,995.00, covering yourself, and at your option, your spouse or significant other (bed check possible) or bona-fide business partner (evidence will be required). And the limit is you plus one. Frankly, I think it should and perhaps could be much higher, maybe three times this amount; I damn sure know it’s worth that and then some, multiplied.


Again, Dan and I have never-ever collaborated before on a three-day, intensive designed totally, specifically and stunningly --- to move your income from the six-figure range to the seven-figure stratosphere.


But there are pragmatic considerations, and there is a limit to the fee we feel we need in order to prepare and conduct this training, and neither Dan nor I have ever been one to unnecessarily gouge (remember that most of MY current programs are priced at $25,000-$30,000 or higher). We believe this is important to the right people -- right now, and we didn’t want an exorbitant fee to stand in the way. If this fee disqualifies you, this really is not right for you.


Remember that $6,995 is less than one percent of a seven-figure income. If you can’t comfortably justify this, then please don’t apply.


There’s a discount: There is an EARLY RESPONSE DISCOUNT IF YOU ENROLL WITHIN SEVEN DAYS. It’s 10% off, plus you get invited to a special cocktail reception that Dan and I are having the evening prior.


The fee may be paid in full at Enrollment, for a $200 additional bookkeeping discount….or in two monthly installments (that must be paid in full prior to the event). Your Enrollment is NOT subject to cancellation or refund for ANY reason, nor is it transferable, except in cases of illness or injury, with both Dan and my consent and approval of the transferee.


There ARE other absolute requirements. First, as we mentioned earlier, we refuse to permit trade-off of Makeover attendance. Second, you must (at least) have studied Dan’s or my work (and preferably both). Third, you must complete and return your pre-program Questionnaire on time, when it is provided to you. If you can’t take that relatively easy step – you probably won’t be willing (or capable) of applying the shifts required to move up to seven-figure income status.


OTHER DETAILS: Dates are March 11th – 14th, beginning promptly at 8:30 A.M. on Day-1 and ending at 6:00 P.M. on the 3rd Day (with an optional after-Makeover evening event). Place: Los Angeles, CA, about 30 minutes from LAX.


You may be wondering - What are the Sources for the information and strategies presented at The Total Transformation Makeover Program by Dan and me and a few of our very special, high income earning friends?


There is my 30+ years’ experience, plus Dan’s 30 years experience, and our own shifts from high 6-figures to 7-figures yearly income. As we’re sure you would expect from Dan and me, our time together WILL NOT be wasted on academic research or general theory of any kind. You are buying some very expensive and extensive experience, expertise, intellectual capital; condensed, analyzed, and used to support actionable strategies you can follow and apply.


There are the experiences of other 7-figures earners, including our own clients, partners and students, many of whom have come forward at our invitation, and some of my personal contemporaries and friends. No one here is a pretender. Each having moved up (and into) 7-figures, with a strong sense of what it has required, what is different about earning 7-figures vs. 6-figures, and why they have gained entry to such an ultra-exclusive club.


There is also research – my own and Dan’s very extensive research, and that of other serious-students and practitioners of this unusual subject and these rare super-achievers, behavioral scientists, and others, that I think worthy of integration into a full and complete, in-depth discussion during the various segments.


Just how “exclusive” is this?


First of all, while we WILL record it, the only way you’ll have to receive a copy is to pay an extra $2,500 to upgrade your live participation as there are no plans whatsoever for producing or selling it in any form, any time soon. That means no home study will ever be offered. So, as a practical matter, the only way to play is to be here, or pay a high price to experience it on your own.


Second, you will definitely be getting “kept to myself, close to the vest” information, insights, strategies and discussion that neither Dan or I do not commonly share. Of course, everything builds. So there is, by necessity, what you already know, what you’ve already heard from Dan or me.


Inappropriate to Share with Most Low Level Earners


But all here in different context, purposed (and translated, adapted and adopted) for the immediate ascension – by you – to a 7-Figure Income. The way in which we approach many already-known concepts here is simply inappropriate for mass distribution. Most people aren’t ready.


We both frankly have that problem as it is; scaring away relatively new prospective clients with some of the bold (and highly advanced) concepts we separately say and show in the various communications, and that we separately issue to the business world. BUT this would be far and away more than most could handle. We are both doing all we can to scare and shoo away anyone who isn’t ready for all this.


We hope sincerely that you are seriously capable of receiving (and pursuing) this powerful knowledge.


Third, there’s probably no other two credible authorities in the entrepreneur sector who could deliver this information together in such a powerful, provocative, and practical way…who can lay out some clear-cut pathways for independent entrepreneurs like you to raise yourself up to 7-figure incomes.


Both Dan and I would like you to remember something. There are 7-figures earners – who have also developed considerable wealth – who pay our separate, private consulting fees. Dan’s starts at $18,800.00 per day (mine begins at $50,000), who continue visiting with us for one or more days one or more times each year, every year, year after year.


You Don’t Find Idiots Earning 7 Figures


These people are not idiots; you don’t find idiots earning 7-figures. Nor have either of us hypnotized them; we have no such talent. And they aren’t taking days out of top-level schedules, traveling and spending that kind of money due to Dan’s or my charm.


This occurs for one simple reason: time and again, without exception: they find that we each separately can turn a screw here, tighten a bolt there, unearth a hidden room of opportunity…be of value profoundly in excess of my demands. Many got to 7-figures thanks to our indefinable guidance. You can too. But imagine for the moment of having both Dan and I together, double-teaming the 7-figure goal for you? It’s unprecedented. It’s unparalleled. It’s an unimaginably powerful event to be part of. It’s highly unlikely to ever be done again by either of us separately, and certainly not together.


Decision time….


This is NOT a decision about attending a seminar. Or not. If you view it in such an ordinary context, we’ll make the decision for you: please do not attend.


Instead, three decisions….


Decision #1: Do you believe, if Dan I both put our extremely agile, steel-trapped minds to it, devote our resources to it, and are fiercely determined (and committed) to do it, that (together) he and I can lay out an organized collection of strategies --including some of utterly unique and proprietary value, based on hard-won experience and insider information, that can help move you to 7-Figures?


You’re not buying a ticket or a seat here. You are buying Dan Kennedy and me, together in a room for three electrifying (and paradigm-shifting) days and nights, AND our narrowly directed, “laser-beam” focused effort on one single objective -- getting YOU to 7-Figures.


Further, you might ask yourself whether or not you think you will miss out on something extraordinary by NOT being in this group. We can assure you, there is knowledge and information reserved for…here, and nowhere else.


You have to consider whatever your relationship with me has been – and been worth – to this point, as well as everything you know about the value others have derived, about my track record, my reputation --- and then do the same for what you know or have heard about Dan.


Decision #2: are YOU ready for 7-Figures? Do you sincerely aspire to such a high, high sustaining income – a million, two million, five million or more-millions of yearly income?


Hey, it’s really NOT for everybody.


On his most recent trip to Orlando, Dan and his wife Carla had dinner at the Shula’s Steakhouse at the Disney Swan Hotel. It’s the most elegant and classic of the Shula’s. It’s a real steakhouse. And, when they bring the cuts of beef to the table for you to examine, they present a 48-ounce, ultra-prime steak. If you eat every bite of it, you are inducted into a he-man Hall Of Fame, with recognition on the restaurant’s wall and the web site. As the waiter said, a 48-ounce steak is for few men.


Dan and I both think that a 7-Figures Income is for relatively few people. Accessible to just about anybody, but right for only a few.


If you’re just curious or you think earning at this level would be nice, you’re not going to like these three days one bit. You’ll just be very, very uncomfortable. We aren’t conducting an exercise in wishful thinking here. You need to be rock-solid sure you are determined to do whatever it takes to get into this club….before you hear what it takes.


Many years back, Dan had an office building with offices and people, and the offices had doors, most with peoples’ names and titles on them. Dan’s would have read “President”, but he took that one off, and stuck up a sign he had made that read “Whatever It Takes.” Dan felt that way then about what he was trying to achieve. If you feel that way now about 7-Figures and all that it represents and promises, then fine, you belong at the Makeover program. But think about it.


Decision #3: Do you have enough confidence in yourself – to invest in yourself, in this way? That is what you’re doing here – making a huge personal investment in yourself:

To borrow from an old friend of Dan’s, the late Foster Hibbard: I’ve shown you mine, now you show me yours. Dan and I have both shown you our self-esteem by being willing to take on this unusual, “extreme”, admittedly difficult topic and put forth the daring proposition that we can, in fact, in 3 days, guide you from wherever you are to 7-Figures.


Now you’ll reveal YOUR self-esteem by your decision. Especially at a time like this, when even successful people are mired in “Shrinking Thinking,” scared of shadows, nerves on edge, afraid to invest in anything…..the decision to invest in yourself, with the intent of such an investment yielding a 7-Figure income requires some serious self-confidence.


Truth is, if you thought there was any question about either Dan’s or my ability to deliver on this gigantic promise, you wouldn’t have read this far. The remaining question has to do with whatever questions you may have about your own personal levels of real desire and determination --- or your true ability to follow-through. This decision’s about YOU, not me. Not price. Not timing. About YOU.


From Incremental to 7-Figures


May we suggest, one thought about that – that putting yourself on the spot by accepting the challenge that attending this total 7-Figure Makeover program represents is -- itself -- a major move forward and upward, worth doing for its doing? Let the commitment made with this Enrollment Form change your thinking right now, from “incremental” to “7-figures”.


If your responses to these three decisions tell you that this experience is, in fact, envisioned, designed, and developed for you – then you need to register IMMEDIATELY, by visiting www.abraham.com/7figures. The deadline for discounts is January 30, but it is obviously possible all 150 maximum positions are taken before then, in which case you will be refused registration. So, a very good day to take care of this is today. Register immediately at www.abraham.com/7figures to earn the "Early Bird Discount."


Sincerely,


Jay Abraham for myself, and Dan S. Kennedy


PS:


The night of the ending day, I’ll host an optional Evening of fun and fraternization, at a private restaurant that my wife and I dearly love….including transportation from and back to the hotel you’re at, dinner in the restaurant, hangin’ out with people you met during the Academy. I’m also planning a little wagering game with attendees for a possible top prize of $10,000 (and a day of both Dan and my time) for the first person to get to the 7-figure income. You’ll be notified of the options after your enrollment.

Oh, by the way, there are obvious opportunities to meet “top dogs” at this total Makeover program. That’s who it’s bringing together (also, we’re both inviting some truly high-level colleagues you’ll absolutely want to meet and hear from). It may very well be that the combination of a person you meet or form an alliance with while here and an idea you both develop while here makes major contribution to your rise to 7-Figures.


www.abraham.com/7figures


PPS:


A final reminder – both Dan and I are presenting true insiders’ (I really don’t use this word often, but it’s true here) information exclusive to 7-Figure Earners: how WE got there, how WE stay there, methods perfectly appropriate for earning lesser incomes that had to be jettisoned and left behind, strategies only appropriate for this level --- during three intense days rich with examples and filled with a rarified level of in-depth discussion. It is certainly not for everybody but if it is for you, don’t miss out.

Register immediately by following the link below to earn the “Early Bird Discount.”


You can fill it out online, or to ensure you get in before the 150 places are filled, FAX a completed, signed copy with your payment information to my office in Los Angeles at (310) 541-3192.



www.abraham.com/7figures