Joseph Jaffe : League of Extraordinary Minds Expert Panelist

Joseph Jaffe[caption id="attachment_31" align="alignleft" width="72" caption="Joseph Jaffe"]Joseph Jaffe[/caption]

One of the most sought-after consultants, speakers and thought leaders on new marketing, Joseph Jaffe is President and Chief Interruptor of crayon, a conversational marketing company, specializing in community, dialogue and partnership.

Prior to launching crayon, Joseph ran jaffe, LLC, where he worked with companies including P&G, The Coca-Cola Company, Dunkin’ Brands, TiVo, Motorola and Fox Interactive Media. Before that, Joseph was Director of Interactive Media at TBWA/Chiat/Day and OMD USA, where he worked on Kmart, ABSOLUT Vodka, Embassy Suites and Samsonite.

Jaffe’s popular blog and audio podcast, “Jaffe Juice”, provides daily and weekly commentary respectively on all things new marketing. You can join the conversation at www.jaffejuice.com.

His first book, ”Life After The 30-Second Spot: Energize Your Brand With A Bold Mix Of Alternatives To Traditional Advertising” (Wiley/Adweek) was released in June 2005 and focuses on how advertising is evolving in a world ruled by an empowered consumer and no longer governed solely by the 30-second spot. His second book titled, “Join the conversation: How to engage marketing-weary consumers with the power of community, dialogue and partnership” was published by Wiley in October 2007.

Joseph’s impassioned, straight-shooting and honest perspectives have found their way to every major media outlet, including the likes of CBS Evening News, ABC World News, Bloomberg, NPR, The Wall Street Journal, New York Times, USA Today, Fortune, Newsweek, Business Week, Ad Age and Adweek, among others.

Joseph is a Senior Fellow at the Center for the Digital Future at the USC Annenberg School, as well as the Society for New Communications Research. Hailing from South Africa, he lives with his wife, daughter and two sons in Westport, CT.

2 Comments

  • Posted October 30, 2009 at 4:40 pm | Permalink

    I opted in for the webinar and it didn’t go through. There was a glitch. I sat for about 50 minutes altogether waiting for it to start. I read the information about the different individuals speaking. I offered my response to it but was restricted from hearing it. How do I listen to the webinar to see if it is something which would help me? I am looking for the right mix. I received an e-mail which said that it would be available, but I am not finding it. Could you help me? Thanks…Fran Mutamba

  • Posted October 31, 2009 at 4:13 am | Permalink

    when i came there i have chosen one of expert panelists, after i read all the article then I wrote to make response and questions, but suddently it could not click submit and all has gone, i was so sorry about it, i forgot to not click to other tab but all is gone how can i learn from direct speech, it is too short time then cant open again, But actually i feel happy can see them even only in article when i chose, Thanks for all, Jay

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