Jay Abraham on Copywriting

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Some of you may or may not know who I am.

My name is Jay Abraham.

Most people know me for my work with real operating businesses helping them grow their revenue, to the tune of $9 Billion in Gross Revenue and underutilized assets over the course of my 30+ year career.

There’s a multitude of ways that I approach what I do to help entrepreneurs “Level-Up” in the game of business.  But today I will be focusing on the importance of…

COPYWRITING

There are many other names that can replace “Copywriting,” such as:

  • Communicating with other people.
  • Selling in written form.
  • Articulating the right message to your clients/market.
  • Crafting Unique Selling Propositions.
  • Empathizing with your customers.
  • Connecting deeply with the right people, and filtering out the wrong people for your product or service.
  • Capturing the attention of busy people and giving them something that will better their lives.

And the list goes on and on and on… especially when applied to your personal life.

It’s all communications that you’ll be doing anyway—everyday—in many ways.

The problem is you still might not know how important honing your writing REALLY is, and most of you probably don’t know what you’re “copywriting” is REALLY capable of achieving until you’ve done your homework --- and shifted your mindset.

Hopefully I’ve stressed the importance of Copywriting enough for you to invest 30 minutes to reading an interview that could potentially change your business life forever.

Before I share it with you, I have a question to ask…

Does your writing move people?

Can it make them laugh, or cry, or buy something on the spot?

Because if it doesn’t, then you might be leaving tons of opportunity, connectivity, fulfillment in life, profits, customers, clients, friends, deals, and impact on the table than you realize.

I’m certain there’s something inside of you that knows you can write more richly for your business or career.

Below is a stimulating interview David Deutsch did of me - on copywriting - something I rarely ever talk about.

David Deutsch is best known for Investment, Health, Finance, and Business copywriting breakthroughs.

Even though this interview was done in 2008, it’s still highly relevant to how we communicate in the digital age via websites, blogs, video, and radio or podcasting.

I know a lot of business owners.  They have a lot of things on their mind in the day to day hustle, and sometimes move too fast to communicate as well as they could and should.

BUT consider this:  No matter how busy you are, you might not want to leave one of the most important aspects (and leverage points) of the way your business communicates with your customers, your clients and your market---up to a freelancer alone.

They may or may not have the same passion you have about your business.  Actually--I’m sure they don’t.

Nor do they possess the empathy, respect, and understanding of your unique market’s mentality.

Yes, of course you need to let go of the reigns to an expert sometimes.  But how are you going to communicate your passion, purpose, and positioning to them?  So they can translate it into the type of communication impact they’re great at.

And how else can you make the most out of an outside service you’ll probably be paying through the nose for?

They might know some or most of what I’m about to share.  That’s good—but do you?

Can you speak their lingo?

I’m trying to get you to start thinking before we dive in…

If you let it, the transcript of this interview can take you by the hand---and walk you down a copywriting “magic garden,” filled with illuminating concepts and insights you can pluck at your leisure.

Remember - this is just a “snippet” from just one interview I did a while back.  It can only give you a small taste of what you might find on either one of my Hard Drives that contains this interview and hundreds more of my most potent business principles.

If you get something meaningful out of this interview, I will make sure you know where and how to get your hands on much much more of my stuff.

Now that I’ve hopefully set the stage, and gotten you eagerly ready to start… let’s begin.  Enjoy!

Special Excerpt from the Copywriting Crash Course David Deutsch interviews Jay Abraham – Part 1

David:  Jay – I think that leads into copywriting and how you apply your sort of thinking to it.  You have to know all about the prospect that you’re writing to and then you can write to him.

It’s the relationship that you have to have with that prospect that’s important.  The empathy that you have…

Jay:  Yes David – I start by thinking of everybody reading hearing seeing or visiting [my marketing message]… as a man or a woman a son or a daughter a father or a mother a human being.

“I do a lot of things because I want to learn about human beings.”

It doesn’t matter whether you’re selling a corporation or whether you’re selling an illiterate farm worker. They’re men and women with hopes and dreams.

Human nature is pretty immutable.  It has been from the moment whether you believe in Adam and Eve or whether you believer in Darwin – to the moment that we’re eradicated by either Armageddon or nuclear holocaust— human beings have been human beings have been human beings.

You’ve got to change some of the verbiage because today’s attention span is different and there are a lot more graphic impacts but human nature is pretty basic. We’re human beings.

“A lot of people take copywriting courses and think it’s a bunch of bullets and screaming hyperbole.  It’s really connecting with a human being on a basis that you have a solution and you see how much better their life can be.”

You don’t really want me to give you my formula. I’ve become such an automated copywriter at this point in my life that I don’t know that I really have good formulaic stuff in the template manner but I can certainly address other issues that might help fill gaps that any of your other more structured copywriters that you interviewed didn’t share.

David:  Well I think you did just fill a big gap right there in terms of getting away from the formulaic.  All you need is the demographics and to know what the hot buttons are.

You’re talking about something very different which is relating to them as people and human beings with hopes and dreams.

Jay:  I’ll tell you something I’m very proud of and this is from the days when I wrote lots of copy.  When I write about myself I know every flaw every embarrassing weakness and every frailty so my copy tends to be more of a breach of good copywriting rules than a demonstration.

But what I always did which I think really works best – and I could write copy although I’m not saying you should or the people listening – but I could do it in the first draft because it was always about them.

I always wrote from the heart to them.

I always put myself out and thought “What would I be impressed with? What would I care to hear? What would I want someone to worry about?”

I always preemptively tried to talk to myself as if I were in their situation as a human being and demonstrate respect for their intelligence respect for their plight and empathic appreciation – maybe not full understanding but appreciation for where they were and where they wanted to go and a keen understanding that they had a life and they were going through it.

I was going to say one other thing David. I’m sorry for maybe aberrating your question.   I don’t ever think my copy was great but I think my strategic concepts and focus was masterful.

It was masterful because it was all about [others].  It wasn’t about me or even my client.  It was about my client’s client.

The market was my biggest concern and focus.

That’s a pretty simplistic formula or template but it’s a pretty infallible one.

I think in my early days as a copywriter my copy pulled – and I mean this very proudly – like 5% not because it was great copy because it was predicated strategically and conceptually on the right focus if that makes sense.

And I always wrote the way people talked. I don’t believe most people talk grammatically correctly. I don’t think most people complete sentences.  I don’t think most people like a lot of high falutin’ words so I always tried to write in a very humanized language.

“I always interviewed people and the best copy I ever wrote they wrote for me. I would ask a myriad of questions the same question from many vantage points.”

I’d only take clients who were passionate about what they did and I would move their focus to who they were doing it for instead of what they did.

I would translate that passion into a series of probative questions that released the stored heart-felt feelings they had about the product what it did and I would just ask them a myriad of questions record it transcribe it and then edit and they would write better copy than I ever could.

I would edit it transition it and bridge it.

David: That’s a great way to get great copy.

Jay: It worked for me in the early days.

David: You’ve got another “trick” for writing copy which I really like which is the… To be continued…

 

END OF PART 1

I hope you are enjoying the first segment of the interview.  More importantly, I hope you’ll take the time to reflect on what you just read for the next few hours, and start to apply it to any communication you have with anyone - whether its written or spoken.

Also---this is a teeny-tiny, infinitesimal “micro-component” of the massive 130 Gigabyte Hard Drive set we’ve compiled over many years and 10’s of thousands of hours of my effort.

If you’d like to see the complete list of contents of Hard Drive 1, Hard Drive 2, and a specially priced “Combination Package” of both Hard Drives totaling over 500 Gigabytes of priceless video programs and written components, that can also include access to my online Braintrust Forum, go here:

 

Jay's Hard Drives

 

And in case you’ve ever wondered… “Why create the Hard Drives, Jay?”…

It’s simple.

I got tired thinking about selling SO MANY individual things—that I decided to offer one collection of almost “Everything” I could dig up from my own private archives.

My body of works spans 10,000+ hours, 25,000+ pages, 480+ videos, 800+ audios, ten high-priced books, 30 manuals, dozens of penetrating interviews lasting 2 hours long of famous icons, massive-800-slide PowerPoint’s, enormous 400+ page work books.

Ok, now that we’ve taken a short break from the interview, allowing us to let it all sink in, let’s continue…

Special Excerpt from the Copywriting Crash Course David Deutsch interviews Jay Abraham – Part 2

David:  [So Jay] you’ve got another “trick” for writing copy which I really like which is the Amazon.com technique.

Jay: It gives anybody listening and anybody who ever wants to access it to probably a $10 billion 24/7 resource that’s infallible if they use it right.  Is there a question there David?

David: Oh yes. I got all excited about it after that build up.

Jay: I’m teasing. I know that you want to know about it right?

David: Yes absolutely.

Jay: Okay I’ll give you a short little insight. Years and years ago I realized that one of the keys to copywriting is your ability to really know the most important desires fears hopes and outcomes that people have to know the disappointments they’ve suffered the frustrations the angst and the embarrassment.

“The old way was either interview a bunch of people–or to model emulate or clone somebody else’s ads.”

What I started doing was going to Amazon.com and taking the category of book that represented what I was doing – investing money making health… and I’d first of all get every derivative. If it’s health it might be alternative health it might be chiropractic it might be backache.

I’d get every kind of category I could and I would look up the top 25 or 50 best sellers in the category. I would write down the title and the subtitle because oftentimes not always but oftentimes in books – not dissimilar to headlines – the best titles and sub-titles that denominate the problem or the outcome or the desire are the bestsellers.

So I had copy sub-copy headline and sub-headlines there.  Then I would go to all the reviews – first the Amazon review which had a little bit of usefulness but usually the reader’s reviews.

Back then I’d look for the 9’s and 10’s and the 2’s 1’s and 0’s.

The 9’s and 10’s are passionate articulations from the unbridled heart and mind of a very happy person extolling automatically unhedgingly and in the most efficient and clearly expressed manner almost subconsciously what they got out of it what it was going to do what they liked all kinds of benefits.

The negatives – the 2’s the 1’s and 0’s – were equally as passionately

frustrated and they extolled what they didn’t get what their

disappointments were.

Between those three elements – the headline and sub-headline the

verbiage of what people wanted in their own language and what they

didn’t want – remember I told you part of the strategy of preeminence is putting into words what people sense want hope and have never had expressed to them in a clear-cut manner.

Well that’s it.

I’ll spend a few thousand dollars now having somebody do it for me then I organize them.

I’ve got a formula for how I cut and paste it and put it together and manipulate it and I can tell you not 100% but probably 90% of the time when I build something that way – and then I transition it to humanized copy – it works remarkably.

It stimulates your mind in ways because you’re plugged into reality. It’s not conjecture. It’s the ultimate empirical guidance you can ever get if that makes sense. Does that answer it?

David: Yes it sure does.

Jay: Okay what else can I talk to you and your group about tonight David?

David: I’d like you to talk about risk reversal. It’s something we all know about and we all know that’s really important but one of the things about your copy is you’ve always taken risk reversal to a whole other level and I’d like you to talk about how you do that.

Jay: I will if you’ll let me back up and talk about not the psychology but the basis.

David: Okay sure.

Jay:  I think one of the problems with copywriting [or how most people think about copywriting] is…

 

End of Part 2

I know, I know, that was a terribly mean cliffhanger… but I know that if I give you more right now, you won’t take the time to reflect on and internalize what you just learned. Seriously this is for your best interest.

I’m trying to demonstrate not only to people who haven’t purchased the hard drive, but those who have, how I would go about studying a lot of stuff.

You have to be methodical (and a good critical thinker) about it, and be consistent.  You take one, manageable, bite-sized chunk at a time and make sure you fully understand it… then you start on the next chunk.

That’s exactly how you would “Chip Away” at such a massive portion of my lifetime body of work---so I’m preparing you as a student long before you decide to buy anything.

So now you are now one step closer to completing this short vignette that I hand-selected for you.

Out of thousands of pages, hundreds of hours, hundreds of audios and videos on the Hard Drive… that has propelled and redefined the definition of “success” for thousands of business people worldwide.

By the time you’re done reading this interview you will have made such big shifts in your thinking that you will probably do one or several of the following:

You will want to go and re-write or start writing your sales communication and marketing materials differently and improving your situation results, and positioning—monumentally.

You will go send that BIG email to your list, or a strategic partner that you’ve been putting off because you weren’t sure what you wanted to say.

At the very least you’ll think to yourself “Wow, thanks for sharing this incredible information Jay!” and then you’ll eagerly share this with someone you know who may be struggling to market themselves or communicate more effectively, or you may even decide to invest a small amount for access to the thousands of other programs offered on the hard drives.

Imagine if sharing it meant that a mediocre copywriter, or marketer achieves greatness in their next campaign or communication effort...

You get the point.

If you think you’re mentally ready to go much deeper with my body of work and you’d like to see the complete list of contents on my Hard Drives go here:

Jay's Hard Drives

 

That’s it.  Get ready for the next segment of David Deutsch’s interview of me…

Enjoy!

Special Excerpt from the Copywriting Crash Course David Deutsch interviews Jay Abraham – Part 3

 

David: I’d like you to talk about risk reversal. It’s something we all know about and we all know that’s really important but one of the things about your copy is you’ve always taken risk reversal to a whole other level and I’d like you to talk about how you do that.

Jay: I will if you’ll let me back up and talk about not the psychology but the basis.

David: Okay sure.

Jay:  I think one of the problems with copywriting [or how most people think about copywriting] is… sometimes you start too late in the cycle [or stated differently—you start too late in the copywriting process] and you don’t see your role completely.

You’ve got to really empathically appreciate what’s going on what this transaction is trying to do and what factors and forces are working for and against you.

“You’re never going to start a relationship if you don’t really understand what’s keeping people from moving forward.”

I try to figure out where they are in their life what they want that they may not know they want and what would keep them from getting it – action time uncertainty fear of looking whatever it is. That’s the first thing.

Second I believe that if I want to have a relationship with you and I want it worse than you because I know how much better I can make your life than it is now or your circumstances or your health or your body or whatever it is.  I have the moral obligation to be the one who’s going to invest first.

In any kind of transaction always David whether it’s business and

commerce fraternal romantic… one side is always asking the other implicitly or explicitly specifically or abstractly knowingly or unknowingly to take the risk.

One side is always being asked to take most of the risk all the risk or more than all the risk.

Most of the risk is self-explanatory and all of the risk is self-explanatory.

More than all the risk means what happens besides just the transaction

failing is… you look bad you lose all your computer data or there’s all kinds of other sort of collateral damage that’s tangible and intangible.

I try to understand all of that so I can pre-emptorily deal with that up front and put it to bed and assuage their fear of it but my belief stems from the fact that it’s only a matter of time before you and I will have a compensated relationship so I want to accelerate that for your best interest not mine.

In my heart of heart and soul of souls I know and believe that you actually in your life your family whatever it is you’re going to be so enriched and better for having my product or service in your life that I have this obligation to get in there.

I’ve got to make it so easy for you to experience the benefit or the outcome.  That’s the first thing. I want you to know that I’m mindful of fears that you’ve never even acknowledged. I want you to know that I’m sensitive of your need to be protected.

I want you to know that I have a very clear vision of what your life can but most likely will become if you avail yourself of my product and when you use it intelligently so I want to paint a picture of that.

Then I want to make it so generously and trustingly irresistible but there’s a caveat.  In many of the things I do I want to make sure that I impose mutual performance because we’re talking to intelligent people in the reality-based world.

“If I do all I’m going to and you do nothing it can’t work. So I ask for and extract a concession.”

I’ll do all these things and I’ve got regular risk reversal better than risk reversal all kinds of variations. I’ve got probably 1000 different ways I’ve done risk reversal but it always worked and enhanced results.

In most cases today I’ll say “Is there any catch? Yeah there’s one or two.

First of all you’ve got to do your part. You’ve got to promise yourself and me that for you to lose these 30 pounds for you to get your sex life back for you to get your fortune on track to retire at 50 that you’re going to first of all read or listen or watch what I send you in the first week.

“Secondly you’re going to identify the activities you’ve got to do. You’re going to allocate the time and you’re going to do it for the 30 or 60 days it will take for you to see impressive meaningful growth or results or validation.

If you don’t do your part you know that you don’t really get an

outcome.”  I respect them but I hold them to a higher performance standard David.  Does that make sense?

David: Yeah.

Jay: Then that’s my answer. [laughing] You’re asking me good questions. I just haven’t thought about them for years.

David: I’m always amazed when you’re asked what seems to be a simple question at the depth of the thinking that’s behind it.

Jay: I spend more time than about anybody I know thinking deeper about what’s going on here. One of the reasons why I’m very delighted I’ve learned about almost 500 different industries and how they work is I see connections correlations aberrations or gaps in the whole dynamic of the process the transactions the interaction the relevancy or irrelevancy that most people don’t because they don’t do that.

“When I was writing the best copy in the world…”

 

End of Part 3

I hope you enjoyed these conceptual nuggets on risk reversal, as much as I’ve enjoyed reaping the rewards in my life, from employing them.

Didn’t I tell you that your thinking would be shifted?  Hasn’t it?

As a matter of fact, I want to quickly recommend that you write the following on a post-it note somewhere you will see often…

“Every time I send a written or verbal communication---I will take the time to listen, empathize, understand, feel, and make someone’s life much better.”

The “copy” will figure itself out once you operate from this new higher standard.

You are on your way to better communication, better marketing, and the activating of many new and loyal customers.

The next segment will be the final segment of this interview, so stay the course… it’s sure to have lasting effects for years to come.

If you’re ready to dive into the pool of knowledge that has helped propel the careers of entrepreneurs and marketers across the globe…

You can see the complete list of contents of my Hard Drives here:

 

Jay's Hard Drives

 

Now, let’s complete the final segment of David Deutsh’s interview of me on copywriting…

Special Excerpt from the Copywriting Crash Course David Deutsch interviews Jay Abraham – Part 4

 

David: I’m always amazed when you’re asked what seems to be a simple question at the depth of the thinking that’s behind it.

Jay: I spend more time than about anybody I know thinking deeper about what’s going on here. One of the reasons why I’m very delighted I’ve learned about almost 500 different industries and how they work is I see connections correlations aberrations or gaps in the whole dynamic of the process the transactions the interaction the relevancy or irrelevancy that most people don’t because they don’t do that.

 

“When I was writing the best copy in the world I wrote for two hours and I went out for eight hours.  I went to grocery stores and talked to women.  I drove around and looked at signages that worked and I went to clothing stores and furniture stores and car dealers and let people sell me.”

I’m the only person you know who can’t wait to get called by telemarketers because I’m listening to the ones that are impressive and I’m hurting empathically for the ones who are working so hard and doing a disservice.”

 

We also have a belief David that nobody in their right mind goes through their life with a lesser outcome result satisfaction or happiness than they want. They just don’t have anyone as their advocate to guide them.

Guiding somebody is acknowledging sometimes the obvious. Look a lot of people have made promises that may have seemed absolutely impossible. You might feel that you can’t make a new life and build a new career but that’s not true.

You may not have been asked to hold yourself accountable. You may not have been given a higher success probability approach but it exists and I’m the one that wants to do it for you if you want to be in this together.

You see what I’m saying?

David: Yes.

Jay: Again I don’t know how you describe what I just did and whether it even has any worth in trying to define it but I do things probably differently than a lot of the people you’ve interviewed.

I’m not saying its right or wrong. It’s just sort of my make-up.

I’ve never thought of myself for the last 8 or 10 years as a copywriter.  I’ve always thought of myself as a master strategist and a conceptualist who has enormous respect regard empathy and appreciation for the human condition.

David:  I think that’s what makes what you do different and that’s what makes your copy different even.  As you say it’s more strategic than it is textbook good copy.

Jay:  I’m doing this just to help you. I’m not trying to step on you because you’re sort of dredging up filaments of interesting commentary that transcends about 30 years of people asking me questions.

When I write copy just like when I do a seminar – one time I was being interviewed by a real nasty email reporter. She said “Are you like most of these speakers? Do you think about what all the people out in the audience would look like naked?”

And I said…

“Truthfully when I go on stage or when I sit down to write I think about the intended recipient or the audience as a young 4- to 6-year-old boy or girl an innocent child possibility based trusting hopeful vulnerable and I want to guide them to a greater outcome.”

What I’m saying is I think I have been blessed to invest more humanness than a lot of copywriters think they should.  It’s not really a mechanical process.  It’s an empathic process the way I do it.

I’m not saying it has to be or it’s how the other people on this call do it but it’s the way that I do it and it has served me and my clients and partners well indeed.

But I think it’s served the people that they have served much better and that’s always been my focus.  It wasn’t always that way.   I had a big shift in my life 20 or so years ago for a lot of reasons that would take too long to explain but when that happened everything that I did became predicated on sort of the ideals and foundations and the factors that I’m in a very fragmented way talking about tonight David.

David: Let me ask you one last thing. The people who are on the call who are copywriters starting out or near to starting out looking at them – not after you look at them as a copywriter yourself but to look at them as a business builder what do you say to them?

What’s the best advice you could give them in terms of building a copywriting business?

Jay:  Don’t take a client whose market you can’t really enthusiastically and passionately get excited about.

“Second if you can do this and you can if you discriminate don’t take a client who’s got a product that doesn’t add greater value to the marketplace.”

Sometimes you’ve got to work hard to see what the value is and to dimensionalize it so the client will revere it and then really sort of thrust it to the forefront.

Next is don’t rush through. You have a chance to transform the lives of the clients that your client company serves.  That’s incredible!

Because of the leverage of what you’re doing whether you write emails or you do websites or you do direct mail catalogs radio TV long or short you have the ability to positively alter the life the fate the happiness the health the wealth the relationships of not just a few but thousands or tens of thousands or hundreds of thousands or if you’re really good millions of people!

Take that opportunity responsibility and obligation seriously if that makes sense.

You’re putting me on the spot because I haven’t thought about this for a long time in this context.  I feel a little bit… not intimidated but overshadowed by some of the other people I think you’ve talked to because you told me some of the very impressive minds that you’ve interviewed who are really formidable copywriters.

“If I bring anything to this it’s a broader context of sort of giving you the backdrop of what’s really going on here so you can see more than just that one static transaction of writing copy.”

You should think about how it’s going to be received and read the impact the emotions people are going to have. What’s going to happen when they do it?  What’s going to happen if they don’t?

Why do you have an obligation to not just encourage but to preemptively not let them drop the ball?  In my opinion whatever cockamamie philosophical amalgam of a bunch of Gordian knot thinking that I’ve just given you is probably confusing but it’s

a much more satisfying gratifying fulfilling and joyous place to operate from.

I think a lot of people make it a drudgerous unfulfilling assignment to assignment thing. It shouldn’t be that. It should be a joyous stair stepping from one level of impacting huge markets to another and you should be proud.

I’m proud of all the entrepreneurs.  We started with entrepreneurs.

I’m proud of all the investors who retired early that I helped.  I’m proud that there’s like 2000 marketing consultants out there that I spawned with my own work.

I’m proud that I’ve got two clients right now who just were named Inc. magazine either Entrepreneur of the Year or fastest-growing business.

One is a collection agency for staffing and search firms.  Those are little firms who if they don’t get paid by a client their families don’t go to college.  I’m happy that I’ve helped them bring the money back to them from the clients that engage them and promise them… and I know their kids got a better life.

It’s a way of thinking David.  I’ve got a chiropractic client that’s the fastest growing technology company and they’ve made people who were afraid of conventional chiropractic adjustment now excited about going because it’s not as intimidating.

So thousands and thousands and thousands more patients and clients are being treated and their lives are being enhanced their relationships are better and their performance at the job and their performance as husbands and wives improves – and I’m very proud of that.

I don’t think most copywriters connect at that kind of a level do you?

David: No probably not but they could.

Jay: Well I think they should. Is there an epilogue question you want to ask me?

David: No I can’t think of a better way to end it than with something as inspiring as that.

 

THE END

Congratulations!

You made it to the very end of the interview!

Consider yourself part of a very select few who have the patience, tenacity, and focus to complete such an arduous processs.

Especially when in today’s world it is so hard to find time to invest in yourself and your learning.

You’ve come a long way… really!

I know that by now, if you’ve been diligently reading along with an open mind, you’re already feeling an injection of life in your understanding of these profound communication and money-making activities.

I call it becoming a borne-again marketer!

You’ll be speaking differently to your family, your team, your colleagues, your clients, maybe even your competitors.

You are thinking from a more preeminent, empathic, vantage point than ever before.  You’re maybe thinking of reaching out to people you haven’t been able to communicate with in years.

After today, you’re going to feel like a brand new, renewed, reinvigorated (totally “mind-shifted”)  person - outwardly focused - and attracting all the people you want to come into your store, or business, or website, or call-or opt in…

And you’ll be there ready to greet them with a smile and the certainty to win their trust and commitment---confidently knowing that you’re going to do everything you can to influence their life in a very meaningful way.

BUT REMEMBER---you don’t have to stop the learning.

This is just the beginning.

What you read is just a teeny-tiny glimpse into the bounty of powerhouse ideas, instruction and performance altering knowledge I’ve compiled together on my Hard Drives.

If you feel like you’re ready to go much much further down the path to a masterfully expansive scope of understanding and harnessing “Jay Abraham Style” marketing, copywriting, joint ventures, relational capital maximization, process optimization, geometric growth, triangulating deals, barter, and all around “Stellar” business strategy---on a level you couldn’t access before (much less comprehend unless you experienced it), and you want it ALL compiled, and finger-tip ready to work for you…

Go here:

 

Jay's Hard Drives

 

Consider what you’d be willing to invest and what impact that investment will make on the rest of your business future.

Then consider that you’ll be able to study hours upon hours of a level of specialized insight, outrageous creativity, and deeper penetrating perspective the Hard Drive offers.

This could realistically mean hundreds of thousands, or even millions of dollars to your business.

I can’t promise anything, of course, because I can’t control your will to implement monstrously what you learn--but I can encourage you to think bigger because these ideas have spawned unimaginable achievements!

The choice is yours.

You’re the one spending the rest of your life working in your business…

…and hopefully ON your business---that is---if you ever want your business to start working harder and harder for you.

The entire Hard Drive, 2 part collection, is unperceivably vast, rich, and deep.  It’s a confluence of rarified instruction no one else possesses nor would/could offer you.

A brash sounding statement—I know.  But one true and instantly verifiable when you inspect and test drive either or both Hard Drives for yourself.

To your continued growth and success, to your marketing superiority, and to your ability to operate preeminently and masterfully…  I remain your greatest fan and champion.

 

-Jay Abraham