If a Tree Falls in the Forest – What’s the Lesson?

If A Tree Falls In The Forest and There’s
Nobody Around Does It Make A Sound?

(OR—Is There ANYBODY Out There Listening/Hearing Me/You/YOUR CLIENT?)

So ok, when a tree falls in the forest it still DOES vibrate, right? Well when a prospect or client, fan, follower evokes the need to be heard—do you feel their vibrations?

Still too abstract? Ok, how about this…. Nearly twenty years ago I started showing people how to “feel and hear” their market’s pain. Those that put their marketing ear to the ground (figuratively) and listened—connected at unimaginably deep levels with their prospects—who rapidly transformed themselves into loyal, passionate buyers/clients.

It worked “majestically” in every other form of marketing; So, why then is it so terribly hard to comprehend that a market—in any form, be it online or offline, be it social or insular—every human being merely wants to be understood, appreciated, acknowledged, respected, recognized and made to feel important ( as they are.) we are all relevant, important, significant pieces of this amazing puzzle we all call life.

So today—without purporting to be THE greatest social media maven in the cosmos—I’d like to offer up some universal truths that should serve each and every one of you as a set of ideals, distinctions, guidelines and ideological/purpose-driven standards for communicating, connecting, interacting with your fellow man and woman.

Be it via Google+, Twitter, Facebook, Linked-in, and every other form of human contact, communication and direct verbal, written or visual interaction you and your business ever shares—consider these thoughts:.

By the way, this short-course primer is NOT specific. It’s up to YOU, personally——to translate it specifically to your various applications. My intention today is to shift your paradigm, animate your thinking and teach you function over form, quality over quantity—and purpose over profit.

Buckle-up, ‘cause I’m going to do this quickly and simply:

You may be too young to remember the movie, “What’s It All about Alfie?”…But here’s what the meaning of business life is ALL about in any/every form of positive impact you ever express—no matter the media form.

Show people authentic empathy for their situation, Make them know they have relevance. Recognize THEIR perspectives and situation, too! Always sell one thing: Authentic, purposeful leadership. Demonstrate truly, clearly that YOU genuinely feel what they are feeling. Show people you clearly understand their problems, challenges, frustrations, goals, hopes/dreams.

Don’t give people information,. Render well-reasoned ideas/advice/perspectives they can believe in/trust. Help provide people with true focus. Focus is clarity. Clarity gives people power. Power gives people understanding. Understanding gives people confidence and certainty. Certainty gives them the ability to trust.

Without trust people will never take meaningful action—or believe. So always, always give them viewpoints they can trust. (See Stephen M. R. Covey/Greg Link and their wonderful books on trust building). Since most people don’t have total focus, when YOU help provide it to them—that leads to true/authentic “connectivity”. Connectivity is the fuel that allows people to take the next step-forward.

You need to cultivate the ability to put into words what people want and don’t want. Show them you understand them so well, you can clearly/crisply/dimensionally verbalize what’s been gnawing at them so long.

Always sell a point of view –but selling does not mean manipulating, Machiavellian-like. It means strongly, passionately, emotionally advocating your beliefs, viewpoints, thinking.

THIS is a “biggie”… ALWAYS make YOU—the prospect, you the fan, you the follower, you the member of the community—THEY are who is  REALLY important. You the vendor– are NOT the center of their universe. Make them the center of yours and you’ll have a raving…no, make that near-rabid fans for life!

Demonstrate real hopefulness for your marketplace.. the hope that they understand, the hope they have a better day, the hope that they gain benefit and value from what you are saying, writing, posting, tweeting etc.

Think–how can you have the most positive impact in those few moments or sentences when you are in their life, today? Remember too—no message, communication or interaction has any value to the other side—UNLESS it has an impact.

People need to recognize your communication as a solution, elixir, to a problem, void, uncertainty, gap they feel—emotionally, not merely rationally. Provide people with reassurance, motivation that you truly DO care about them, their life, their issues, their relevance.

You can communicate result-inducing ideas—or merely provide them with a better feeling about themselves and what they either are already doing—or should start doing.

Always question your purpose/intention for doing anything and everything communication-wise! Ask yourself—If I were on the receiving end of this communication—would I be positively impacted? Would I be eager to either anticipate the next communication—or better still, take the next step you are after from me?

Most people, when trying to communicate with another– fall in love with their message, or themselves or their product/service. Try falling in love with the person your communicating to/with, instead—not romantic love, but appreciative, empathic, respectful love for who/what/where/why they are where they are in their lives/business.

Your goal here is to interact with people in a meaningful way that enhances their lives because you—and your message were in it. Every time you communicate/connect—make people better off because of what you did, said, shared. Better off can mean happier, more stress-free, laughing Etc.

A mistaken belief in communication is to ask, “What do I have to do or say to get people to buy into my proposition?” WRONG QUESTION TO ASK!

The right question is merely… ”What value, contribution, benefit, or fulfillment do I have to give them?”

That’s enough for now… I’ll provide lesson two/installment two in one of my next posts.

Think deeply, meaningfully, reflectively about what you’ve just read.

 

Jay

7 Comments

  • Posted January 28, 2012 at 2:28 pm | Permalink

    This post has been liked, tweeted and shared on my personal social media profile. Anyone who are interested in helping other people to have a better life have to read it again and again.

    Thank you Jay for this article and I am looking forward to the next one.

  • Christian Baker
    Posted January 28, 2012 at 2:48 pm | Permalink

    Spot on Jay, I always think of your strategy of preeminence among other strategies of yours when communicating to all of my clients and potential clients.
    Keep the posts coming!

  • Posted January 28, 2012 at 4:03 pm | Permalink

    Guau Jay,

    You get it, You have my atention, of course always wait for your next post, Mail, gifth, words, etc.

    I am very moved, this time with your words are charged with strong feelings, genuine, with its own voice, impressive. I don’t think there is any reader that your words do not shake, no shake strongly.

    You know? There are tears in my eyes and my heart happy and excited. You are the first of your kind have impact in this way, you do that get your message to my whole being and believe you, believe in you, as you are, what you think, what you do, what you say .

    There is a tremendous congruence in you. what beauty, what a delight to the soul, great comfort and hope you are. I keep thinking and feeling to know you still one of the greatest gifts that life offers me. You impact to me so many ways, changing everything in me, paradigms, dimensions, hope, etc.

    Jay be always like you are, simple and irresistibly charming to men and women, to young and not so young, small and large entrepeneurs, for which we are nothing and now aspire to be something else.

    Thank you for existing!! With deep adimiración and affection,

    Eliuth

  • Kevin
    Posted January 28, 2012 at 11:09 pm | Permalink

    Jay,

    Thanks a Million for your brilliant insight. It’s always a pleasure to learn from you and catch little droplets of wisdom that you break down to the lowest common denominator…

    Simply fantastic!!!

    Best Regards,

    Kevin Brown

  • Posted January 29, 2012 at 8:25 am | Permalink

    That was a very insightful article Jay. Hoping to put them into practice very soon. Well I am just an entry level blogger/internet marketer from India taking the first baby steps in online business, i donno whether it is appropriate or right to comment on your (a legend) post or not 🙂 Anyways I got this link from Dr.Mani who’s a friend of mine. I have your best selling books “Getting Everything You Have Got…”, “Sticking Point Solution” and interviews with Tony Robbins and other eBooks, big thanks to Dr.Mani.

  • Posted January 29, 2012 at 5:03 pm | Permalink

    Hello Jay,

    The lesson here is very to the point.

    I have a question to ask you; What is the best way to deal with illeterate customers?

    In Morocco, more than fifty per cent of people are illiteralt. How to deal with customers like this?

    Regards.

  • Tanner Galusha
    Posted January 30, 2012 at 6:52 pm | Permalink

    how can i subscribe to this… if so this is my email…i listen to your interviews and read your newslettter on my friends email everyday.. simply….genius. thanks jay

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