20 Marketing Mistakes

Mistake #1 –  Not testing all of your marketing ideas.

Corollary:   Test all your marketing.

 

 

Mistake #2 – Running Institutional Advertising.

Corollary:  Run Only Direct Response Advertising

 

 

Mistake #3  Not articulating and differentiating your Business.

Corollary:  Develop a powerful USP and use it in all your marketing.

 

 

Mistake #4 – Not having back-end product or service.

Corollary:  Create a profitable and systematic back end.

 

 

Mistake #5 – Not understanding your client and their needs and desires.

Corollary: Always determine and address the real needs of your clients and prospects.

 

 

Mistake #6 – You must ‘educate’ your way out of business problems…you can’t just cut the price.

Corollary: Always recognize that you must educate your client as a part of the marketing and sales process.

 

 

Mistake #7 – Not making doing business with your company easy, appealing and fun.

Corollary: Make doing business with your business easy, appealing and fun.

 

 

Mistake #8 – Not telling your clients the “Reason Why.”

Corollary: Always tell your client the “reason why.”

 

 

Mistake #9 – Terminating marketing campaigns that are still working.

Corollary: Don’t stop marketing campaigns that are still working just because you are tired of them.

 

 

Mistake #10 – Not specifically targeting your marketing.

Corollary: When you prepare your marketing, focus on the intended prospect and no one else.

 

Mistake #11 – Not capturing prospect & addresses, email addresses as well as pertinent contact information.

Corollary: Capture everything on a prospect or client that you can in an organized, retrievable system.

 

 

Mistake #12 – Not being strategic.

Corollary: Always having a strategy which tactical actions and methods are integrated into.

 

 

Mistake #13 – Not having a marketing or sales system.

Corollary: Have a marketing and sales system in place and refine it continuously.  Using letter/call/letter call or email/letter/call strategies.

 

 

Mistake #14 – Not taking advantage and integrating the Internet into every aspect of you marketing and sales efforts.

Corollary: Integrating the Internet into all your Marketing and sales activities.

 

 

Mistake #15  In sales situations, shooting from the hip.

Corollary: Constantly using and refining a sales script.

 

 

Mistake #16 – Being stuck doing “what works.”

Corollary: Always be willing to change.

 

 

Mistake #17 – Not reinvesting your profits.

Corollary: Always parlay your success and momentum into greater achievement.

 

 

Mistake #18 – Not knowing and leveraging the lifetime value of a client.

Corollary: Always understand the lifetime value of your clients.

 

 

Mistake #19 – Not maximizing your assets, relationships, opportunities, resources, etc.

Corollary: Always explore and maximize your resources, assets and opportunities.

 

 

Mistake #20 – Treating marketing and sales as operational “silos.”

Corollary: Do your best to integrate marketing components into all your operational and backend processes.

5 Comments

  • Posted January 13, 2014 at 2:03 am | Permalink

    Thank you, thank you, thank you!

    I am following you for a while and I always learn something new with you.

    I am excited to share with you my sucess story soon.

    Best of all.

    Nelson

  • niguel
    Posted October 29, 2014 at 3:44 pm | Permalink

    Do you have a mentoring program I would love to teach these principles

  • Posted January 14, 2015 at 11:20 am | Permalink

    Thanks for this fantastic resource Jay, I appreciate what you do. I watched your strategy of preeminence video also and will be sure to keep you updated with my successes from using your teachings.
    Mahalo!
    Marc

  • Posted February 25, 2015 at 2:50 am | Permalink

    Excellent! Thanks for this resource. These are great points.

  • Posted September 7, 2015 at 3:01 pm | Permalink

    Wow! Thanks a lot for this Jay.
    This is a complete guide to all marketers out there.

Post a Comment

Your email is kept private. Required fields are marked *

Contact Modal
×
×
Daymond John Videos
×
Daymond John Transcripts
×
Harvey Mackay Transcripts
×
Fran Tarkenton Audios
×
Fran Tarkenton Transcripts
×
Stephen Covey Audios
×
Stephen Covey Transcripts
×
Tony Robbins Transcripts
×
Consulting from Jay
×
×
×
×
×
×
×
Resources Registration Modal
×
Golden Nuggets Exceprts
×
Demming Video
×
Robbins Video
×
Testimonials Video
×
What The Press Says About Jay
×
What Authors Say About Jay
×
×
×
×
×
×
×
×
×
×
×
×
×
×
×
×
×